Do Videos Help My SEO?
If you’ve been asking this question for some time, the answer is “YES!”. There are a number of reasons why embedding videos throughout your content can increase the effectiveness of your SEO and we’ll be discussing those reasons right here! Feel free to let us know what you think of this post and also let us know if you’ve experienced positive, negative, or neutral effects from embedding videos within your content. Enjoy!
Videos Increase Engagement
When there’s an increase in overall engagement, whether it be through copy, images, or video; there will most certainly be an increase in the potential for sharing, higher organic rankings, and an overall better user experience. As engagements continue to shoot up, you’ll begin to find there are a number of very tangible benefits to each and every engagement manifesting into possible business. Let’s say someone stumbles upon your video within a blog post and decides to watch the whole five minutes of you discussing the benefits of your product and/or service. Thanks to the video, they’re now enlightened on the topic of your niche, why you’re better than your competitors, and why you’re the right choice for the job. This can prove to be monumentally successful when implemented correctly and will ultimately yield a significant increase in overall revenue for your business.
Videos Provide Thorough, Dynamic Information
As mentioned above, the more information you provide, the better educated your potential customers will be in regards to your product and/or service. As we become more and more immersed in this digital information overload era, we need content which is both dynamic and unique. Videos provide the potential scenario for both uniqueness and dynamic qualities to thrive. As your users learn more about your brand, they’ll begin to trust you and your company more as well. This will transform into an increase in sales, an increase in referrals, and an overall progression towards the goals you’re attempting to achieve. All in all, a win-win across the board.
Videos Increase Your Chances of Acquiring Backlinks Naturally
As people begin to learn more about your company through the videos you’re embedding within your content, sharing on your YouTube channel, and generally promoting as much as possible. Over time, you’ll begin to rank for many high user-intent queries where your videos may appear in SERPs (search engine result pages) and will naturally acquire backlinks either directly to the video itself or the page within your site where the video is embedded in. Either way, it will prove to be extremely lucrative to have many naturally acquired backlinks sent your way via video marketing techniques.
Contact Us to Learn More About How Videos Can Help Your SEO
If you’re contemplating implementing some video marketing strategies and would like to learn more about how we can help, feel free to contact us or fill out the form below and we’ll be happy to perform a complimentary SEO audit of your site and identify the areas which could be improved upon. We appreciate you taking the time to read this post and we’ll be sure to reply to your inquiry as soon as possible. We look forward to hearing from you soon!