Hotel SEO: Our Guide
If you’ve been searching for “Hotel SEO”, you’ve come to the right place. There are many ways to successfully rank a website, yet here are three pillars of any excellent SEO strategy. These pillars consist of on-site optimizations, content production, and backlink acquisition. Over time, when your site is successfully optimized, high-quality content is produced, and high-quality links are acquired either through outreach or organic means; you’ll find your site will surely begin to dominate search engines and your competitors. We’re talking #1, #2, #3 keywords for high-volume, high user-intent searches. If you’d like to learn more about how to best rank your hotel website with SEO, read on and you’ll discover how, right here!
On-Site Optimizations for Your Hotel Website
On-site optimizations for hotels will primarily be the same as most other websites. These hotel website optimizations will most likely consist of the following:
Content Strategy & Production for Your Hotel Website
“Content is king!” as they say and this is so true in the world of SEO and digital marketing. Without content, search engines will have nothing to rank your site for. Now, content without a strategy is not even worth producing in most cases. An example of this is ego-driven content. This style of content may be produced by an in-house team who believes users want to learn more about the annual staff potluck in the conference center, rather than “best hotels in austin”. While yes, you and your staff members may love to share the big day of potluck food on your blog, this will most likely never convert a user to book a room within your hotel. To put it quite simply, users don’t care about your staff potlucks. A better alternative is to perform the proper keyword research to best focus on who is searching for your hotel, why they’re searching for your hotel, when they’re searching for your hotel, and how they’re searching for your hotel. This way, all of your content efforts will be completed with a purpose-driven search. Going back to the “best hotels in austin” search query, you’ll find that specific search query has more than 1,500 organic searches per month and you could possibly expect 2,100 organic visits per month if you’re ranking high for the search term and other variants of the search term itself. Now let’s say you convert just 2.5% of users who visit a specific blog post centered around the search term “best hotels in austin”. You’ll possibly convert around 53 new customers per month just off one, single blog post. You’d most likely charge around $150/night for an average room, right? Now you’re looking at an extra $7950/month in revenue just by appealing to user searches on Google. How great is that? We think so too!
How to Acquire High-Quality Backlinks for Your Hotel Website
If you’re actively producing content, acquiring backlinks organically will inevitably occur. What we mean by this is the fact your content will begin to rank in the top spots over time organically if it’s excellent. From here, you’ll find local, and sometimes large-scale blogs, will begin linking to your website, from their site. This in turn passes on domain authority to your site. Think of it as a “nod of approval” where search engines see other high-quality sites choosing to reference you within their content. As you begin to acquire additional links organically, you’ll find the “snowball effect” of “the more you have, the more you have” taking place. Similar to wealth accumulation, links are really no different. The more popular you are within the ranking results across Google, Yahoo, and Bing; the more you’ll find people want to reference your website within their content.
Now if you’re finding your link acquisition is not going as well as the above paragraph mentions, you should begin an outreach strategy. One of our favorite link acquisition strategies is to find content which is ranking high, yet it’s low-quality in terms of structuring, style, tone, and information provided. From there, we become slightly inspired by the high-ranking, low-quality content and proceed to produce an immaculately better version of said content. After our new content is live, we’ll then go around and visit every single site linking to the high-ranking, low-quality content piece of our competitor and proceed to email the web editors of those sites and say something along the lines of: “Hi! We saw you’re linking to this dated, poorly constructed piece of content within your site. We’ve recently produced a brand-new, high-quality, further researched piece of content we’d love for you to check out. If you really enjoy it, would you consider replacing the current link on your site with our link? It’d be greatly appreciated and your readers would benefit immensely from our revamped and further optimized content link as well. Please let us know if you have any questions and we’ll be happy to answer. Looking forward to hearing from you soon!”. This typically has around an 80% success rate and can build up your backlink quality and quantity rapidly.
Choosing DASH-SEO for Your Hotel SEO
If you’re searching for an excellent SEO and digital marketing company to help grow your hotel’s revenue and overall business, you’ll want to contact us using the form below to learn more about how we can help with a full-scale, complimentary SEO audit. We’ll typically have the SEO audit back to you within 24 hours and be able to review with you when you have about 30 minutes to discuss our findings. We look forward to hearing from you soon and can’t wait to help you and your hotel succeed with excellent SEO!