Blogging for SEO Purposes
Blogging is fantastic for all purposes of digital marketing, yet it’s especially important for SEO purposes. In this post, we’ll be discussing the various benefits of blogging and how blogging helps SEO efforts within your company. Read on to learn more about how blogging helps drive new rankings for desirable keywords, new organic traffic, and new potential customers who are interested in your product or service. Enjoy!
Consistency is Key in Anything, Especially Blogging
Consistency with blogging efforts will help you overcome fluctuations within your organic rankings. Have you ever found yourself ranking for some great keywords, then all of a sudden, those rankings drop? Yes, it can be due to algorithmic updates within Google, yet it may also be due to the fact you’re not keeping your site updated and refreshed with new content on a consistent basis. Keep your blogging efforts consistent, for sustainable growth over the long term.
Choosing to Write with User-Intent
If you choose to write with user-intent from the beginning, you’re doing exactly what Google suggests we should do: create solutions to users’ problems. Yes, it’s important to have the technical aspects taken care of from the start, yet once you have the technical side of SEO squared away; you’ll find yourself being able to write for your actual customer-base. Writing SEO focused content with user-intent is a key to gaining the organic rankings you want in the long run.
Focusing On Providing Solutions to User Search Queries
Solution-focused content is key to any blogging strategy. Yes, you’ll want to craft some blog posts which are just plain fun to write and are much more lifestyle-based, yet it’s also important to have solutions-based content to appease keyword research efforts (read our post on keyword research right here). Search engines are craving content which feeds their users’ search query patterns. When you provide those solutions, you’re able to appeal to not only search engines, but also search engine users who are seeking out the solutions your company provides.
Creating Content Consistently
Consistent content helps keep your website fresh and active in the eyes of Google’s search engines. Whether it’s creating four new pieces of content for your blog per week, or four new pieces of content per month, Google will appreciate your efforts. Posting at the exact same time can help search engine robots understand when to crawl your site for updates as well.
Interlinking Content Pieces to One Another
Interlinking content, as you see right within this sentence, is very important to drive up ASD (average session duration) when a user decides to visit your site. A higher ASD will help search engines recognize you have content worthy of promoting amongst competitors on popular search engines. Interlinking may be time-consuming at first, yet after a while, it will become second nature as you’re creating content for your site.
Blogging Helps Google Recognize You Have an Active Site
Think of blogging as training your website for a marathon. Most of us are not going to be able to run an entire marathon with no prior training. The same goes with the fact you’re unlikely to rank for many high-value keywords and keyphrases if you have little to no training for your site (blogging). Another analogy we like here at DASH-SEO is: “if you don’t use it, you lose it…”. The same goes with your website. Keep your website active so you don’t develop cramps, aches, pains, and injuries with your rankings.
Blogging Helps Google Recognize You as an Authority in Your Niche
Producing content within your niche, on a consistent basis, helps others in your industry recognize you as a thought leader. Blogging will inevitably help you rank over time, and this can help you gain popularity amongst your peers and possibly open up new doors within your arena. How great is that? We think so too!
Blogging Helps You Build an Audience, Organically
Aside from attracting the attention of your peers and fellow industry members, you’ll also attract a whole new worldwide audience with your blogging efforts over time. Blogging helps you build an audience organically and the blog posts you publish to the world will only compound over time as your website gains more and more domain authority.
How Often Should You Blog?
The more the merrier, is often suggested when it comes to blogging. If you have the bandwidth to crank out 30 blog posts per month (1 blog post per day), do it. If you only have the ability to produce 4 blog posts per month (once weekly), do it. Whatever your bandwidth is, maximize it to the best of your ability and see what comes out of those efforts. You’ll most likely be surprised by how a little hard work can often go quite a long way.
Let Us Help You Overcome Your Content Creation Barriers
If you’re finding yourself struggling to create content on a consistent basis, let us help! We’re content creation experts who know how to rank your blogs higher than ever before. We’ve helped many clients achieve amazing results (read our reviews here), and we’re eager to help you do the same! Feel free to contact us at 512-202-1264, or fill out the form below and we’ll be sure to respond to your message within 24 hours. We look forward to hearing from you soon!