How to Budget for SEO: A Financial Analysis
Budgeting for SEO can be intimidating in some cases, stressful in other cases, and downright confusing in certain cases. In this post, we’ll break down how to best budget for SEO and what you can expect when you work with us here at DASH-SEO for all of your SEO and digital marketing needs. Enjoy!
SEO Should Be a Part of Any Great Marketing Strategy
If you’re debating on whether or not you should include SEO in your current marketing strategy, stop right here and realize you need SOE in today’s day and age. Not only is SEO much more affordable than PPC efforts, it’s much more effective in converting users into actual customers. Take a look at what your competitors are doing when it comes to SEO by Googling some key search terms for your product or service. You’re likely to find some top-ranking posts and pages across the search engine result pages where your competitor is earning new business each and every day. Are you willing to let them win over customers you could be acquiring? We didn’t think so. Incorporating SEO as part of your overall marketing strategy is the right move!
Determine Your CPA (Cost-Per-Acquisition)
What is your current cost per acquiring each new user, customer, client, patient, etc…? If it’s sky high, you’;ll want to inquire about how we can reduce your average cost-per-acquisition exponentially with the help of our SEO services. SEO is by far the most affordable option for customer and user acquisition amongst all of the digital marketing avenues. It may take some time to begin seeing the results yet those who are patient are often rewarded.
Are Your Profit Margins High or Low?
If your profit margins are razor-thin, you may want to explore other digital marketing strategies, unless you’re willing to wait for our SEO efforts to catapult your website into the upper echelons of your respective niche. Otherwise, you may want to target your customers via pay-per-click efforts. Higher margin products or services typically do much better with SEO, as SEO strategies more often than not develop quality-driven traffic over quantity-driven traffic.
Low Margins = High Traffic Volume to Compensate Sales Performance
As stated above, the lower the margin, the more traffic we’ll need to regenerate to create true ROI upon your SEO campaign. Patience is key with lower-margin products, as we’ll need to ramp up organic traffic over the course of a year or longer to see everything through, If you can wait it out, it’s well worth it and will likely save you a ton of money when compared to paying for ads each and every month.
High Margins = Targeted Traffic Volume to Best Promote Sales
Higher margin products will generally create greater ROI within a quicker time frame, as just a few sales can more than pay for the monthly SEO costs associated with our efforts. We prefer to work with these types of companies, practices, or firms as they’ll see the true ROI of our efforts much sooner, resulting in happier clients for us at DASH-SEO.
No ROI, No Point
If you’re not comfortable paying our $3,500/month minimum pricing, you may want to look for other lower-cost marketing efforts. We’re not right for everybody, and that’s okay. If your business either operates on razor-thin margins, or you don’t have plans to grow your small business into a medium-sized or large organization; we’re probably not the right SEO agency for you. We prefer clients who are comfortable with paying a minimum of $3,500/month and understanding it will take around six months to see truly tangible results in the form of newfound ROI generated via our SEO strategies, tactics, and techniques.
SEO (Usually) Ends Up Paying for Itself Over Time
In many cases SEO will pay for itself over time and become a new stream of revenue generation for your company, firm, or practice. Patience is key with any SEO effort, yet you can rest assured we’ll go above and beyond to ensure your website is performing at its ultimate level to accelerate past your competition and have you ranking in a desirable position on Google.
Contact DASH-SEO for True ROI with Your SEO Campaigns
If you’re interested in learning more about how we can help your website begin ranking where it needs to be in order to generate the right level of revenue to grow, fill out the form below. We’ll be sure not to respond to your inquiry within one business day. We look forward to hearing from you soon and we’re eager to begin working with your website to generate true ROI over time.