Marketing for Nonprofit Organizations in 2020: Our Guide
Nonprofit organizations help the world go round. Yes, they really do. If you’re a nonprofit organization seeking ways to grow your organization through digital marketing methods, you’re at the right place! Here at DASH-SEO, we’ve worked with numerous nonprofits to help expand their awareness and branding into new and exciting areas. If you’re searching for an SEO and digital marketing agency which can truly help you accomplish your goals of more organic traffic, better optimized ad campaigns, and a much higher conversion rate than what you’re currently experiencing; you’ll want to read on to learn more about how our team of experts can help!
Digital Marketing Strategies for Nonprofits in 2020
2020 is the year in which you can make a great amount of positive change to your organization to start off the new decade on the right foot. What we mean by this is the fact you’ll be able t successfully undertake new and exciting marketing strategies knowing you have the chance to leave a lasting impact upon all of your current and new donors, participants, volunteers, and partner organizations. 2020 can be your year if you want it to be. Take your digital marketing efforts by the reigns and begin to see what we at DASH-SEO can do to help your nonprofit realize its ultimate, true potential.
Search Engine Optimization for Nonprofits
Search engine optimization, or SEO, is crucial nowadays more than ever for nonprofits. Without SEO, your nonprofit is basically invisible to all of Google’s users. Nobody wants to be invisible when they’re attempting to generate awareness, brand recognition, and overall success; right? Right! Let us help your nonprofit succeed in the SEO space with on-site optimizations, content production, and backlink acquisition. All of these three crucial elements of the SEO puzzle will help you rank higher and higher organically within Google, Yahoo, and Bing.
PPC for Nonprofits
Pay-per-click campaigns are a great way to nearly instantaneously go from nonexistent to the top of the search results in the ad section within just a day or so (depending on your budget and optimization of said ads). Our PPC team will steadily and surely further increase your ad’s quality score to best reduce your overall CPC (cost-per-click) and promote further engagement with your ads. Whether it’s persuasive ad copy, the right keywords included, or ensuring your landing page is as fast-loading as possible; we’ll be here to ensure everything is running as well as it possibly can.
Social Media Campaigns for Nonprofits
Social media is a great way to build awareness and presence for your nonprofit in 2020 while also showcasing your commitment to your local community. Volunteering efforts captured and shared within facebook, twitter, instagram, etc… will prove to be a great way to capture the hearts of those who are interested in joining the efforts associated with your cause. Social media campaigns can also prove to be an excellent way to attract donors to your cause, especially when you emphasize the tax incentives many can utilize to best offset their overall tax liability.
Email Marketing Campaigns for Nonprofits
Email marketing campaigns for nonprofits may seem to be an older method of digital marketing, yet that couldn’t be further from the truth. Email marketing campaigns are still very much an effective way to target select audiences who have either already subscribed to your newsletter or target those who are associated with a network of your audiences. Either way, we’ll be able to craft and compose emails which convert and help grow your nonprofit all throughout the year.
Being Mobile-First in 2020
Mobile-first is so important for 2020 and it’s been important ever since 2016, when a larger majority of internet users switched over to mobile devices instead of desktops as their primary device form. This was huge for all websites across the internet and Google has continuously rewarded sites which place a strong emphasis on providing a fantastic, mobile, user-experience. Let us help your site meet the high standards of search engines when it comes to mobile-first indexing and see all of the amazing perks which come along with a fully-capable, mobile-first site.
Choosing the Right Digital Marketing Avenues for Your Nonprofit
Regardless of which digital marketing campaign you choose from above, you’ll surely be able to see the positive effects of marketing more than ever thanks to the technological solutions available to organizations such as yours. In today’s modern day and age, you’re able to target, track, and convert nearly any audience through selective marketing methods and continue to see how the new user is interacting with your website, app, platform, etc…; all without ever leaving your computer. We’ve come a long way in digital marketing and advertising for nonprofits and it’s 2020, so why not capitalize on those systems to see your nonprofit into true success?
Utilizing DASH-SEO to Help Your Nonprofit Succeed
If you’ve been searching for marketing for nonprofits in 2020, you’ve come to the right place. Feel free to request an SEO audit using the form below and we’ll be sure to respond to your inquiry within 24 hours. We look forward to hearing from you soon and seeing how we can best help your nonprofit organization grow and succeed!