SEO Strategy for a New Website
Any SEO strategy should have the following three elements to be a success: on-site optimizations, content production, and link acquisition. When these three factors are implemented correctly, you’ll set the stage for current and future success on many levels. An SEO strategy is quite simple when you follow the below steps of action and there’s no reason why it has to be difficult. It merely involves time, effort, and consistency. Apply all of those attributes with the strategies mentioned in this piece and you’ll see success in many forms.
“Content is King” is a phrase which is often mentioned on a mantra-like frequency in the SEO and digital marketing community. Without content, search engines would have nothing to index in their vast library of ever-evolving content. Your site needs fresh and engaging content on a regular basis. When you produce content and publish it accordingly, you’re signaling to major search engines you care about the relevancy of your content first and foremost. Secondly, you demonstrate you’re an active website in your niche. Thirdly, you’re able to amass a large number of organic keywords through different LSI (latent semantic indexing) methods which is basically synonym-based keywords of your target keyword. Let’s say you own a pet shop and want to sell exotic parakeets. You’ll create content focused initially on “exotic parakeets” and then continue to dive deeper and deeper into the exotic parakeet niche. These deeper niche topics can consist of everything from “colors of exotic parakeets”, to “pricing of exotic parakeets”, to “how long do exotic parakeets live?”. From there, if your content is deemed valuable and full of resourceful answers to users’ questions, you’ll begin to rank for a large number of LSI-variant, organic keywords. This tends to create a “snowball effect” of sorts where you’ll continue to gain additional organic keywords on a regular basis without doing all that much to the existing content once it achieves a certain ranking position within the SERPs (search engine result pages).
Link Acquisition Plan
A link acquisition plan, or otherwise known as a link-building plan, is where you either acquire links organically or through outreach efforts. Acquiring links organically will be the result of ranking for search queries on the first page of search results and having users link to your content if it provides value to their users on their website. This is an ideal situation, and yes, it does happen from time to time. Yet more often that not, you’ll have to perform outreach and present your existing content to other sites and a value-adding proposition . This proposition can consist of guest blogging on their site and including a dofollow link within the guest blog itself which will allow you to receive link equity. You may also choose to propose the site you’re pitching to link to your content as it’s an overall better piece. Your content may be well-written compared to the preexisting link or the link on the website you’re pitching to may be broken (404 error). Either way, you’ll want to position your request as a genuine offer where the website owner’s users will have an enhanced user-experience without broken links or poor-quality information.
Letting Time Work in Your Favor
SEO takes time. This is something which often must be reiterated to anyone who is hoping for overnight success. If you would like to see results within just a day or two, choose PPC. It will most likely cost you more and not allow you to have a steady flow of new conversions as when you choose to stop paying for PPC efforts, your hard work is removed nearly immediately. With SEO, you may be able to capitalize upon efforts from three years ago if the content is applicable for that extended amount of time until today. SEO on average consists of maintaining a steady flow of content, link acquisition, and on-site optimizations for anywhere from three to six months before you begin to see tangible results roll in. This may seem to be a while to wait, but oh is it worth it. The leads, conversions, and sales from organic traffic are consistently the top-performing and will often lead to repeat sales and new users through natural, word-of-mouth marketing efforts by those same users. All in all, SEO is something you’ll want to view as an investment, not a “get-rich-quick” tactic.
Choosing DASH-SEO for Your New Website’s SEO
Choosing DASH-SEO you new website’s SEO is something we truly appreciate as we know how valuable your website is to you and we only want to see it shine at the top of search results. Feel free to submit your new site below and we’ll have a complimentary SEO audit sent your way as soon as possible for us to review with you. Taking action now, rather than later, is something you’ll thank yourself for in the future. Make the choice today to have your site seen by thousands of valuable customers today and we’ll look forward to working with you soon!