Off-Page SEO Techniques: Our Guide
Off-page SEO techniques are equally as important as on-page SEO techniques and it’s worth noting there are several methods to achieve the below techniques effectively. In this post, we’ll simply highlight the main components of off-page SEO and how you can effectively and efficiently work to have these techniques implemented properly for your website. Read on to discover the methodologies which work best for off-site SEO techniques and why the sooner you begin working these strategies into your overall SEO plan, the better!
Backlink acquisition is one of the most important aspects of SEO and it has been proven time and time again to be one of the main, determining factors in a search engine algorithm. The more high-quality backlinks your site possesses, the better. There’s a rating system for backlinks which is deemed the “domain rating”. The domain rating can be anywhere from 0-100 and the higher the domain rating from the domain linking to you, the more results you’ll see from said link. Backlink acquisition can be completed in many ways but the most popular forms of backlink acquisition are through organic acquisition and outreach.
Organic Backlink Acquisition
Organic backlink acquisition is when you produce a piece of content and it may go semi-viral, or full-blown viral, and it will naturally acquire links from high-authority sites due to the simple nature of people wanting to share it on their site. This is one of the best methods of acquiring several, high-quality backlinks in a relatively little amount of time.
Outreach for backlinks consists of contacting website admins to determine if you could contribute content to their site or simply request to be placed on their site if your information provides a better user experience for their users. This is a relatively simple process when you have it down to a science and understand how the website admins respond to certain phrasing, word usage, and persuasion techniques. As long as you present the value by either contributing content or providing a much better user experience for their users, they’ll often convert and add your content and/or link to their site.
Social Media Platforms
Social media platforms are a valid part of off-site SEO due to the fact they can often drive valuable referral traffic and provide signaling to search engines your site is active across a multitude of digital platforms. Utilizing social media platforms will additionally increase your overall brand awareness and could very well produce some valuable relationships if you’re truly engaged with your followers. Social media is now a part of nearly everyone’s daily life. An average American spends around 10 hours a day in front of a screen of some sort. Whether it’s a smartphone, a tv, or their desktop at work. Of the 10 hours, close to 20% is spent on social media. All in all, don’t waste a valuable resource such as social media when it’s right there, begging for attention.
The Importance of Off-Page SEO
The importance of off-page SEO cannot be emphasized enough. Start implementing a proper off-site SEO strategy today and you’ll most certainly begin seeing results for tomorrow. Off-page SEO can open new doors, develop new business relationships, and ultimately increase sales and your bottom line.
Contact Us for Help With Your Off-Page SEO
If you’re interested in implementing an off-page SEO strategy, yet you don’t know where to start, contact us using the form below for a complimentary SEO audit. We’ll provide you with a series of resolutions for the areas within your site which can be improved upon, as well as areas related to your site in the form of off-site SEO. We look forward to hearing from you soon and are excited for you to begin seeing your business grow from the implementation of an excellent off-site SEO strategy!