There are Pros & Cons of SEO
Just as with anything in life, there are pros and cons with SEO. In this post, we’ll be exploring both the pros and cons of SEP, and what you can do to ensure your SEO efforts are implemented in the best possible way. We hope you enjoy this glimpse into the pros and cons of SEO and should you have any questions about SEO for your website, feel free to contact us and we’ll be sure to respond to your message as soon as possible.
The Positives of SEO
The positives of SEO are much stronger than the negatives of SEO. The positives of SEO consist of the following points:
Long-Lasting, Positive Impact
SEO is for those who are interested in long-term performance and growth over time. Without a strong focus on the long-term, there may be short-sightedness which will likely interfere with the longevity of your website or company overall. If you’re interested in short-term performance, we’d recommend you check out our PPC services to better understand how Pay-Per-Click advertising can help your business in the first three to six months.
The impact imparted on your website when you choose to utilize an SEO campaign from DASH-SEO can be phenomenal. The results from on-site optimizations, consistent content creation, backlink acquisition, and conversion-rate-optimization for your website will surely improve your organic traffic, and subsequent conversions over time. The great thing about SEO as well is the fact it continues to work for you well after you’ve stopped efforts, if you choose to do so (we wouldn’t recommend this, yet it’s important to emphasize the power of SEO).
You Can Repurpose Content Created for SEO in Many Ways
Repurposed content is something which can be incorporated into other blog sports, social media campaigns, pay-per-click campaigns, or even traditional advertising. The opportunities to utilize SEO-focused content are plentiful, and you’ll find yourself wondering why you haven’t chosen this digital marketing route sooner!
You Never Lose the Content Created
As long as you keep your website live, you’ll never lose the content which has been created for SEO purposes. This is a stark contrast to PPC campaigns, where as soon as you stop paying for your daily ad budget, your ads stop showing to people in the search results. This is one of the many reasons why SEO is deemed much more cost-effective as well.
Many Users Prefer Organic Content Over Paid Ad Content
Have you ever been scrolling on Google,. And you’ve noticed the word “ad” or “sponsored” next to a result? Yes, we have too. That’s a pay-per-click ad campaign, and it can honestly be a turnoff to some users who are rightfully way of targeted ads which may be promoting low-tier products or services. There’s a certain stigma with online ads, so much so, users will often employ the help of ad-blockers to prevent even seeing said ads. If you’re interested in presenting your website in a truly organic fashion, you’ll want to enroll our help with your SEO efforts.
SEO Yields a Higher Conversion Rate When Compared to PPC (Pay-Per-Click)
As stated above, pay-per-click advertising typically yields a lesser conversion rate than an organic SEO campaign. This is in large part due to trust factors. When a user comes across your website via an organic search result, there’s automatically a stronger trust factor. On the contrary, if they were to come across your website via a paid ad, they may hesitantly click on said paid ad and become worried about entering their credit card information to your payment portal if your paid ad landing page is not optimal.
SEO Typically Produces a Higher ROI
SEO, with its unlimited ability to drive organic traffic, will typically be much more cost-effective with its higher ROI. Let’s take for example our entry-level SEO pricing tier at $3,500/month. This monthly cost will result in:
•4 long-form blog posts
•4 high domain authority links
All of which will positively impact your website over the course of 6-12 months. Now, let’s focus on how much it may cost you to run PPC ads in a mid-tier niche where the average cost-per-click is around $3.50. If you want to achieve just 1,000 visits per month via PPC ads, you’ll need to spend around $3,500/month just to maintain the ship. With an SEO campaign, you’ll spend the same $3,500/month, yet you may experience several thousand visits per month indefinitely off of just one blog post if it happens to rank high for a high-volume, desirable search query. How great is that? We think so too!
All in all, SEO has the ability to drive thousands upon thousands of organic users to your site every single month, without having to pay for each individual user every time they click through to your website.
The Negatives of SEO
The negatives of SEO consist of the following factors:
SEO Takes Longer to See Positive Effects
SEO, while it’s much more cost-effective than PPC over the long-term, it does take longer to see the tangible results one may expect. The timeline you should expect when engaging in an SEO campaign is around 3-6 months to begin seeing the first phase of tangible results (true ROI). From there, SEO campaign performance will snowball with the efforts involved.
That’s About It…
That’s really the only downside to an SEO campaign: patiently waiting for the results. Other than that, you can expect to receive better quality traffic, a greater overall ROI, and a higher than average conversion rate. What’s not to love when it comes to SEO?
Choose DASH-SEO for Excellent SEO Services!
If you’re in the market for SEO services for your website, you’ll want to contact us using the form below. We’ll be sure to respond to your message within one business day. We look forward to hearing from you soon!