Providing ROI is Key to Any Business
Return on investment is the key to sustainable growth and success in any business. If you never have a true ROI in place, there’s not much of a point in running the business (excluding startups who love to burn through venture capital money to create “value” in hopes for an acquisition later on). If you’re a small-to-medium sized business, you’ll want to start generating ROI as soon as possible. This will help alleviate growing pains and allow for more cash flow where you won’t have to take out as many loans compared to someone with zero ROI. The average ROI for SEO varies widely depending on your average margins and industry. It’s also important to note the ROI you’ll see from an SEO campaign will NOT be immediate. It’s a common misconception with SEO where a person/business believes we just have to flick a few switches and we’ll have you ranking #1 for your desired keywords. This is NOT how it works. SEO is a labor-intensive process which more often than not takes around 3-6 months to begin seeing truly tangible results in the form of ROI. With that being said, let’s dive into the importance of how we at DASH-SEO provide value for you, the business owner, in the form of excellent SEO and digital marketing strategies.
ROI from a Product
When you’re selling a product online via an e-commerce website, you’re searching for a new avenue to help generate sales and increase brand awareness. Selling a product from an e-commerce platform will inevitably help you reach a greater ROI than if you were to have a costly, physical storefront or a high-priced warehouse to distribute your goods. With e-commerce, you’re able to virtually eliminate a lot of the overhead costs you’d experience prior to the ability to sell online. In most cases, with SEO and other digital marketing strategies, you’ll be able to generate a better margin than if you were not utilizing online selling platforms. When you’re in a tight margin niche with your product, every penny literally counts when scaled by volume. Using SEO to generate long-term business growth and sales will help you achieve the goals you’re setting for your business, and for yourself. Return on investment from SEO strategies is typically seen by month 6 as mentioned above. After this initial breakthrough period, you’ll often find a “snowball effect” from the previous months’ efforts. As we optimize your website, produce excellent content, and acquire high domain authority backlinks; you’ll begin to see how Google recognizes your site as a valuable player in the game.
ROI from a Service
Return on investment from a service will ultimately depend on your service and your overall margins. Services, when compared to products, are typically limited by the number of individuals within your company who can provide the services your customers are seeking. Now, this isn’t the case when we’re looking at SaaS (software-as-a-service) platforms, where once the initial software platform is created, the scalability is virtually limitless. In the case of a physically involved service, such as an HVAC repair company, you’ll see the ROI when you deduct the costs of your service crew and entire overhead, minus marketing expenses. If you’re involved in a highly sought after service field, you can expect to receive significantly higher ROI than an oversaturated industry. You’ll be able to dictate your prices and adjust the profit margins as you see fit. With SEO, you can expect to encounter a break-even point in most cases. This break-even point is achieved when you spend a certain amount of money every month in the form of a retainer. From there, when you’ve booked, let’s say 10 service calls, you’ve reached profitability from the SEO efforts. From there, every organic lead from Google which converts into a service call will be entirely profitable for you, minus your service technician’s costs. For these reasons, and more, SEO can be a hugely profitable endeavor when performed correctly for the right business, by the right SEO agency.
Being the Best You Can Be, Day In, Day Out
As a business owner, you understand you have to give it your all, each and every day to succeed. At DASH-SEO, we know we have to work hard, day in, day out to achieve the goals set forth for your business as well. You can count us to achieve the results you’ve been searching for over time. We always strive to be the best we can be, in all facets of our business, to help your business be the best it can be within search engines.
Contact Us if You Want More ROI Out of Your Digital Marketing Campaigns
If you’ve been searching for ROI from digital marketing campaigns, SEO may be the right choice for you! Learn more about how we can help your business’ website grow organically with a complimentary SEO audit. Simply fill out the form below and we’ll be sure to have your SEO audit back to you within 24 hours. We look forward to hearing from you soon!