SEO for Financial Advisors: Our Guide
Financial Advisors help those who need guidance through financial decision making moments. We’re here to help you as a financial advisor make the best decisions when it comes to your website and SEO strategy. At DASH-SEO, we’ve had the privilege of working with financial advisors before and have developed strategies which are custom-catered to the financial planning niche. Read on to learn more about how we can help your website, your financial planning firm, and you yourself become a better version than what you were before through the excellent tactics, techniques, and methodologies we employ here at DASH-SEO.
Why Financial Advisors Need SEO
Financial advising is a competitive field. We know this, you know this, your clients may or may not know this. The main aspect which matters is you’re going the extra mile for your clientele just as we go the extra mile to ensure all of our clients here at DASH-SEO are treated how we’d like to be treated. With our SEO strategies, you’ll find the on-site optimizations, the content creation, the backlink acquisition, and the CRO to be top-notch and customized to your unique financial planning firm.
On-Site Optimization Strategies for Financial Advisors
You may be asking “what are on-site optimizations?”, and we’re glad you are! On-site optimizations for your financial advising website consists of many different techniques, yet the primary focal point we want to emphasize with on-site optimizations is having your site load as quickly as possible. Site speed is a crucial on-site element which will help your site ranking higher organically, as both users and search engine robots appreciate a fast-loading site. How fast is your site you ask? Check out your site with Google’s page speed insights tool, right here!
Custom Content Creation for Financial Advisors
Many financial advisors use what’s called a “content library” from a third-party provider. The problem with these “content libraries” is the fact there are one-hundred other financial advisors using these same pieces of content with slight modifications in the form of a name change to your firm’s name. That’s about the only differing factor between your content and the competitions’. Why is this problematic? We’re so glad you asked! Google HATES duplicate content. It views it as lazy and will possibly even impose a penalty upon your site disallowing your site from appearing in search results if all of your content is duplicated from another website. This is why custom content strategies crafted with your financial planning firm’s ideologies, values, and tone matter so much. You want to express what you’re truly about, not what some “content library” says, right? Right!
Link-Building for Financial Advisor Websites
Links from other websites pointing to your website are extremely valuable for your organic ranking performance. Without links from high-quality, relevant websites; you may run the risk of producing fantastic content which is never seen by anybody due to never surpassing page 3 of Google. With a proper backlink strategy, you’ll be able to eventually gain traction in the form of growing your website’s organic rankings to the first page in due time. It’s certainly not an overnight process, yet once you reach the coveted first page of search results, you’ll find your place there is well received if you’ve been doing everything right. We’ll be happy to guide your website on the right path towards the first page and have you receiving many more organic leads than you’re used to.
Helping Your Website Visitors Convert into Clients Through CRO
CRO, or conversion rate optimization, is something which you should certainly implement across your website. Whether it’s heat-mapping software to track lingering mouse patterns, A/B testing CTAs, or even experimenting with color palettes; CRO will certainly improve your user experience over time. With our SEO team, we’ll present multiple options to best improve your website’s UX and pivot accordingly as we continuously improve your overall website.
Choosing DASH-SEO for Your SEO Campaigns
After your website has excellent on-site optimizations, custom-crafted content, quality backlink acquisition, and great CRO; you’ll find your site ready to be welcomed into the top-page rankings over time. Feel free to contact us for a complimentary SEO audit using the form below and we’ll be sure to have it back to you within one business day. We look forward to hearing from you soon and we’re eager to begin exploring how we can help grow your financial planning firm through our excellent SEO and digital marketing strategies!