SEO for Nonprofits: Our Guide
Is your nonprofit struggling to receive high-quality organic traffic and leads? Well, you’re most likely searching for “SEO for nonprofits” if you’ve ended up here on our post regarding the topic. The benefits of SEO for your nonprofit are amazing. The beauty of SEO is you’re able to attract the right type of customer through organic means with a steady flow of new leads. Read on to learn more about how SEO for nonprofits will be able to take your nonprofit from being nearly nonexistent in the eyes of donors, all the way to the top of the page for a large variety of searches.
Content Strategies for Nonprofits
A great place to start with your content strategy for your nonprofit is simply examining your ideal demographics and targeting those same demographics through content. What this means is you’ll place a strong emphasis on content which appeals to your ideal demographic (as long as the ideal demographic actually exists) and you’ll focus on incorporating thorough keyword research into your content generation plan. From there, you’ll slowly but surely begin to appeal to your audience. An example of this is say you start a nonprofit focusing on preserving the timber woods in your local area for conservation purposes. You’ll most likely want to create content about “the benefits of trees”, “how deforestation affects animal habitats”, “why trees are necessary for human livelihood”, and other topics of that matter. This will in turn not only persuade users to become emotionally engaged with your content, they;ll also find you organically as you’re catering to search engine algorithms by specifically targeting keywords which pertain to your nonprofit. How great is that?
On-Site Optimizations for Nonprofits
A slow site is a bad site. There’s no question about that. So what do you do with your slow site? Do you just give up and say “oh well…”? Heck no! You start optimizing it inside and out. Implement the following techniques to start seeing improvements in your site’s speed and your site’s organic rankings:
- Reduce file size of images (not dimensions, FILE SIZE)
- Create a proper URL structure for both UX and search engine robot purposes
- Ensure all pages/posts have proper title tags, meta description, headers, and well-researched content
These are just the basics of on-site optimizations, yet there are tons and tons of additional tasks you can go after to see your site truly shine and excel at the speed of light!
Linkbuilding for Nonprofits
Links are very important in any SEO strategy, especially for nonprofits. If you’ve already worked with a variety of groups through your nonprofit, you should reach out to them and request a “dofollow” link, as this will in turn allow your site to gain higher domain authority. Higher domain authority is crucial to outrank your competitor’s within your niche. Simple outreach emails such as a request for a guest post on a suitable site will surely help you increase your domain authority as well. As you begin to rank higher and higher for organic search terms, you’ll begin to find more and more sites will naturally rank to you based on the fact you’re in the top 3 or top 5 search results. Awesome, right? Right.
Choosing DASH-SEO for Your Nonprofit’s SEO Strategy
If you’re interested in learning more about how we can help you grow your nonprofit via SEO and organic methods, feel free to reach out to us using the form below. We’ll be happy to provide you with a full-scale, complimentary SEO audit of your site. In said audit, you’ll find a great deal of insights identifying how we can best improve your nonprofit’s website and have it ranking where it needs to be to see success. We look forward to hearing from you soon and are excited to begin analyzing your site from a true SEO-focused perspective.