SEO for Restaurants: A Tasty Guide
SEO for restaurants is similar to any other SEO project. You’ll want to focus on the quality of your content, the quantity/quality of your links, and your on-site optimizations. However, there’s something you’ll also want to focus on as well with your restaurant’s website and that is CRO and UX. You may be asking what those terms mean. Well, we’re glad you’re asking, as we’ll be diving into all things SEO and digital marketing related, right here, in our SEO for restaurants guide. Enjoy!
Optimizing Your Site for Search Engines & Users
“It’s one thing to bring a horse to water, but it’s another thing to make it drink…” or something along those lines. You can have all of the number one rankings, the largest cut of traffic in your niche and if your site sucks, it won’t convert those organic visitors into paying customers. No good? No good. Well, this is where CRO (conversion-rate-optimization) and UX (user-experience) come into play. CRO is quite simply what it stands for: conversion rate optimization. To simplify it even further, it’s when you’re able to increase the conversion rate of visitors turning into paying customers of your restaurant. This can be done as easily as placing an “order now!” button where there’s too much white space on a page within your website. It can also be much more technical and focus on heat-mapping strategies to track users and determine where there should be additional CTAs (call-to-actions). Wherever your CRO may fall on the spectrum, just know some CRO is better than no CRO.
We mentioned UX (user-experience) and this is dependent upon your CRO as well. Without good CRO, your UX is most likely going to be disappointing. You want easy readability, easy flow between pages on your site, and an overall great hierarchy to best signify which of your pages are important. User-experience from a mobile device perspective is crucial as well. With everything being “mobile-first” in todays day and age, now is the best time to begin engaging in mobile user-experience strategies
Producing Content Which is Engaging
Content is king and the content your restaurant produces will certainly attract a large number of users to your site who are eager to try your delicious foods. We’ve heard many restaurant owners ask the question “what should I write about?!” and the answer to that question is a mix of “anything you want!” and “targeted keywords”. What we mean by this is you should certainly produce content you enjoy writing about. If your restaurant is a pizzeria, a good starting point for your content could be about the history of pizza and who you yourself were inspired by the art of pizza-making. Another angle to look at when producing content is by incorporating keywords into headers and paragraphs throughout your content. If you’re one of the best pizzerias in Austin, Texas for example, incorporating “best pizza in Austin” strategically throughout a blog post and your home page may do wonders for helping search engines understand what exactly it is you’re offering.
Acquiring Backlinks Which are Related to Your Niche
Backlinks are links pointing to your site from other sites. While a backlink from any related site at first will certainly help move things along a bit, you’ll want to start acquiring high-authority, high-quality backlinks as soon as possible to help you begin ranking organically for keywords. This can be done through performing outreach to related publications and asking if there’s any way you’d be able to contribute to their blog for example. This in turn could prove to be a very valuable collaboration where you offer further insight into a topic being discussed within the other site’s blog. All in all, there are many, many ways to acquire links and we’ll be happy to help you all along the way!
Focusing On Local Citations & “NAP”
Have you ever driven to a restaurant you were looking forward to all week and as soon as you attempt to open the door to said restaurant, you realize it’s closed? Yeah, we’ve been there too. The best way to ensure YOUR restaurant doesn’t let this happen to your potential customers is to simp,y enable a NAP consistency strategy. NAP stands for name, address, phone number and it should also include consistent operating hours as well. These little, simple things can honestly improve business exponentially in many cases as every new customer will typically create a few more customers if your restaurant has great food and great customer service.
Choosing DASH-SEO for SEO for Restaurants
If you’re a restaurant owner and would like to learn more about how we at DASH-SEO can help grow your business organically through the power of SEO, you’ll want to contact us using the form below and we’ll be sure to respond to your inquiry as soon as possible. We look forward to hearing from you soon!