Why Should You Blog Daily?
With blogging, there are a number of ways to go about it. You can break it up into content sessions and auto-schedule over a period of a week or month, you can choose to blog on a daily basis, or you can choose to blog occasionally here and there. We strongly suggest you take up daily blogging for the reasons listed below. We guarantee once you choose to undergo such a task, you’ll find the results incredible when done correctly! Enjoy!
Increased Number of Keywords to Rank For
When you daily blog, you increase the chances you’ll begin to rank for a large variety of keywords. The simple act of placing more content into the large world of the internet allows users who are searching either directly for your product and/or service or something similar to discover you within the SERPs (search engine result pages). When you have, let’s say 100 pieces of content in your arsenal of blogging versus some other company who just happens to have only 10 pieces of content within their blog, you’ll automatically increase your chances of ranking for a variety of keywords 10x more than your competitor. There are a number of studies which strongly correlate increased blogging with an increased number of leads, which then increase the number of potential sales you’ll obtain. With that being said, let’s move on to why keyword research is vital in to succeed in your daily blogging efforts.
Make Sure to Properly Research Your Desired Keywords
Without proper keyword research, you run the risk of writing boatloads of content nobody is searching for. Yes, there may be the one-off chance you encounter someone searching for something truly random and they come across your blog, yet that user is most likely not going to convert into a customer. You want to focus on high user-intent keywords which signify the user is interested in either purchasing your product and/or service. An example of this would be using “best pianos for beginners” as opposed to “pianos for sale”. The first search query demonstrates willingness to buy as they have a buyer’s frame of mind and are eager to begin the process of learning how to play piano. The second search query is quite general, it will be difficult to rank for, and it doesn’t have as much of a high user-intent quality as the first search query. Overall, do your keyword research and examine the search volumes, CTRs (click-through-rates), and see how you can best incorporate this method into your content strategy.
LSI Keywords & Random Keywords
With LSI (latent semantic indexing) keywords and random, one-off keywords, you’ll begin to find search engines will reward you with people not necessarily searching for your content verbatim. This a great feature of a daily blogging strategy as you’ll be able to begin ranking for synonyms of commonly searched queries and keywords which will further allow you to dominate search results. An example of this would be searching for “best haircutter in Cleveland” and coming across your blog post named: “Best Barbers in Cleveland” featuring your top barbers for your barbershop in Cleveland. This type of blogging can truly have a powerful impact on your efforts and lead to some great rankings for a variety of searches.
Increase in Average Session Duration
When you average session duration increases due to users browsing more of your available content with a proper internal linking strategy, you’ll begin to see your rankings increase naturally within search engines. The big 3, Google, Yahoo, and Bing all place a strong emphasis on ASD as it allows them to determine the value of what your content is offering in correlation with the word count of said content. When users tend to spend more of their valuable time reading your content and clocking a longer session, this signals to search engines you know what you’re doing and are offering value to your users. Offering value is the key to organic rankings and this process demonstrates it quite well.
Increases Opportunities for Backlink Acquisition
When you have more and more users on your site, your backlink profile will most likely increases as well due to the simple fact of more users browsing your site. For instance, say you have a site dedicated towards dog treats and an avid blogger who focuses on dog breeding comes across your site when searching for “healthy dog treats non-gmo” and you happen to have a blog post dedicated to such a topic. This user orders your product to test it out and is happy with said product. They then reference it in their very own blog and provide a dofollow backlink to your blog post. Bing-Bang-Boom, you just received a dofollow link by producing great content! Congratulations!
Higher Amounts of Search Traffic
With increased blogging comes increased search traffic. The more you’re visible in page 1 search results, the more you’ll find users of search engines clicking through to see what your site has to offer. This is one of the most powerful features of a daily blogging strategy and will surely have a positive effect on your website’s ability to sell your product and/or service.
More Traffic = More Conversions
When your search traffic is higher, your conversion rate should increase as well. This holds true as long as you have content which appeals and suits your newfound users. These conversions can be anything from a “contact us” form submission if you offer a local service such as plumbing, or a check out completion of an order if you have an e-commerce store. Conversions are key to growing a business and daily blogging will help that success arrive sooner than you think.
Offers Further Engagement Overall from Users
When you have all of these new users on your site due to your great content, they’ll be bound to share your content on social media, their blog, a forum, etc… and all of this will ultimately increase your overall word-of-mouth marketing efforts and brand awareness. This is when you’ll begin to see users from all necks of the woods appear and your conversions will skyrocket!
Increased Number of Sales = Business Growth
When your conversions/sales are increasing, you’ll have much more liquid cash and with this newly acquired liquid cash, you’ll be able to properly invest it back into the company and watch your business grow exponentially. This is when you truly appreciate the art of daily blogging as it will allow you to grow you business, live your dreams, and have fun!
We Recommend It to Succeed
We know daily blogging can become such a drag and not very many people enjoy the process of writing all of the time, but once you start a rhythm and develop a habit of writing every day, while focusing on small wins (ex.: daily blog for 30 days straight), you’ll begin to see the power of daily blogging and what it can do for you brand awareness and overall development of your company. If you want to see the effects of daily blogging, but truly do not have the time to invest in such a powerful SEO strategy, then feel free to submit your information below and or call us at: 1-512-645-2810 and we’ll be happy to answer any and all questions you may have! Looking forward to hearing from you soon!