What Does an SEO Company Actually Do?
So you may be asking the question: “What does an SEO company do?”. If so, you’re at the right spot. We’re going to discuss, in-depth, what an SEO company actually does for your business on a daily basis. If you’re interested in a full-scale SEO audit of your site, click here and we’ll be sure to have it sent your way within three business days. We look forward to hearing from you soon and we hope you enjoy this post!
Essentially, We Help Your Website Rank Higher
To break down exactly what we do, we help your website rank higher on search engines such as Google. We do this through variety of methods, yet the methods we utilize the most when we help our clients rank on the coveted page one is as follows:
•Keyword Research
•On-Site Optimizations
•Content Production
•Backlink Acquisition
•CRO (Conversion-Rate-Optimization)
Below, we’ll go further into each of these techniques and how they will benefit your website with a strong increase in organic traffic.
How Do We Help Your Website Rank Higher?
Let’s dive into how we help your website rank higher with the power of SEO from our team of experts here at DASH-SEO.
Keyword Research
Keyword research is an extremely important part of any SEO campaign, as this process allows us to establish a strong foothold of what our customers are searching for, why they’re searching for XYZ, and how long we’re going to have to wait to see organic results from our efforts. Keyword research allows us to see the search volume, keyword difficulty, ranking positions of competitors within the keyword itself, and the estimated traffic you’ll receive once you’re ranking in the top three positions on google’s first page search results. Keyword research is essential to any SEO campaign, so you’ll want to go with an SEO company who understands the importance of keyword research is not only a tool in the overall process, but also a tactic which can help you surpass your competition with ease.
On-Site Optimizations
On-site optimizations are crucial to any SEO campaign, as the impact of on-site optimizations will determine how successful you are six months, a year, two years into your overall SEO campaign. Without taking care of all UX, functionality, design, formatting, etc… within your site, you’re essentially taking one step forward, two steps backwards every single month. You can have the best content and best backlinks, yet without having your on-site optimizations squared away from the start, you run a large risk of having poor performance over the long run. Our on-site optimization techniques performed by our team of technical SEO specialists will help your website perform at its absolute best.
On-Site Optimization techniques our on-site SEO specialists will perform across your site:
•Image compression for faster load times
•Internal linking to promote greater ASD (average session duration) & enhanced indexability
•Optimized title tag & meta description placement to promote higher CTR & organic rankings
•Efficient hierarchical structuring to signal to users and search engine robots ease of sitewide navigation
•External linking to add further credibility and research to your posts & pages
•URL optimization for condensed, efficient, & effective recognition by search engine robots
•Many, many additional techniques we can discuss during our first call after you receive your SEO audit
Content Production
Content is key to any great SEO campaign, and it’s one of the most important parts of the entire process of SEO. We spend a large portion of our time on content production for your website. Without consistent, quality content production, your site will likely not see the results it could if you would’ve had a solid content plan from day one. Content production will help you not only be recognized by potential customers across your niche or industry, it will also help you become recognized by search engine robots who are scanning the entire internet for valuable content they can present to users on their search engine. Check out our SEO plans and pricing right here to see which plan will work best for you and your business.
Backlink Acquisition
This is a backlink to our homepage. When we mention backlink acquisition, we’re talking about acquiring backlinks for your site, from other sites on the internet, in the form of outreach, naturally acquired links through high-ranking content, and many other methodologies to help your overall domain authority increase. Backlinks from other websites within their blogs, resource pages, homepages, etc… appear as “nods of approval” in the eyes of Google. When you have a backlink from a larger site which has been around for a while, it’s basically saying to Google: “I trust this site enough to put it on my site and recommend it to my users; you should too, Google.”. Then Google will say: “Okay, great! We like to see [your website] on this blog. We’ll pass on some of the equity from the blog’s site to [your site]. Now you’ll receive more traffic and a higher domain authority over time.”
In essence, that’s how backlinks help your site become stronger and stronger in the eyes of search engines.
CRO (Conversion-Rate-Optimization)
CRO helps improve the overall conversion ate of your newfound organic traffic with the following techniques:
•Strategic CTA (call-to-action) placement
•A/B testing of sitewide messaging
•Enhanced UX (user-experience)
•Page speed improvements
•Many, many additional techniques to best improve the outcome of your new influx of organic traffic
What Else Does an SEO Agency Do?
Now that we’ve covered the bulk of what we do on the back-end, let’s discuss what we do on the front-end with our SEO clients.
Create Reports to Review Previous Month’s Progress
Reporting allows us to measure our success, and discover where we need to further improve your site over the upcoming months. Reports set a benchmark for where we’re at now, and where we’ll be in the future. Our clients love our reports, not only for the valuable breakdown of the data into easily digestible portions of information, but also for the ease in which they can share the results with colleagues and shareholders. Reporting should not be full of technical jargon one may not understand. It should instead be full of actionable information anyone can comprehend, process, and visualize the next steps over the coming months. We want our clients to know we have their back every step of the way, and our reporting style helps us achieve that goal.
Communicate & Receive Feedback from Clients
Every relationship we have with a client is one we want to maintain for the long-term. We place a very strong emphasis on our our communications with our clients. Our clients know their business best, and we love to learn the ins and outs of all facets of the business to best represent our clients in the search engine results their customers will see. Clear communication is key in any relationship, yet it’s especially important when you’re working with an SEO agency. For this reason, we always keep our clients in the loop and we’re happy to answer any and all questions throughout each obstacle we’re overcoming together.
Contact Us if You’d Like to Learn More About What Our SEO Can Do for Your Website!
If you’d like to learn more about how we can help your business grow online with the power of SEO, you’ll want to fill out the form below. We’ll be sure to respond to your inquiry within one business day. We look forward to hearing from you soon and we hope you learned something today about what an SEO company actually does every month to best improve your website’s performance!