Why “Content Libraries” are Terrible for Your SEO
Content libraries are often touted as some type of magic key for SEO success. This could not be further from the truth. Content libraries are in fact one of the absolute worst thing you could for your website’s overall SEO success. In this post, we’ll be focusing on why content libraries are just so bad for your website’s SEO, why you should avoid them, and how unique content created with your user demographic in mind will provide you a steady flow of quality website visitors over time. Enjoy!
What is a “Content Library”?
A content library is simply a library of pre-made content, widely distributed to a large number of clients, and offers little to no value to users, search engine robots, or you as the business owner. Many industries are targeted with these lazy SEO strategies and they’re subsequently held back by this lackluster approach to digital marketing.
Content Libraries House Duplicate Content
One of the worst aspects of content libraries is you’ll have the same exact content as everyone else in your field who happens to sign up with the same digital marketing agency. The only difference will probably be your business’ name and a couple of other auto-generated phrases.
Why is Duplicate Content Bad?
Duplicate content is awful for your user-experience and it’s awful if you want to win the approval from search engine robots. Search engines love fresh, new, and unique content which is published on a consistent basis. Content libraries are quite the opposite. Content libraries open you up to being penalized by Google if your content is deemed to be “duplicate content” in their eyes. This will most likely happen at some point in time due to google feeling as though you’re being lazy with your SEO approach and trying to game the system. A duplicate content penalty could de-index your whole site from Google, essentially wiping you off the face of the digital earth. Does that sound fun? We didn’t think so.
Duplicate content penalties may take months to resolve as well. This could mean months of lost revenue for your business. If this ends up happening to you, it could’ve all been avoided from day one if you were to implement a unique content strategy which is written for your business, and your business only.
Many Industries are Targeted By Content Library Focused SEO Agencies
Unfortunately, many industries such as medical, insurance, auto dealers, and more are targeted by content libraries. This is just to name a few, yet it’s most likely prevalent in nearly every service-business or product-business on the market. The SEO agencies who peddle this garbage spin it as though it’s a great tool due to the fact “you don’t have to do anything” when it comes to content production. Now ask yourself: has success ever come your way when you’ve done nothing? We didn’t think so. To achieve success switch anything, it’s never simply handed to you. You have to develop a strong strategy and focus on the end goal with proper techniques involved, every step of the way.
Content Libraries are a Negligent Approach to SEO
While content libraries are prevalent throughout the digital marketing industry as a whole, they’re extremely negligent when it comes to client success. If your SEO agency is pushing content libraries, you can bet your bottom dollar they’re doing other lazy, or even shady things as well.
Content Libraries Won’t Improve Your SEO at All
The bottom line is: content libraries will do nothing for your SEO. Anyone who says otherwise is lying to your face. Google rewards content which is uniquely crafted for your website. Content libraries will most likely destroy your SEO over time and cause you to end up wasting money on something which was doomed to fail from the start. Begin your SEO on the right foot with high-quality, unique content from our team of in-house writers here at DASH-SEO.
Reasons Why You Should Produce Unique, Original Content for Your Website
There are many reasons why you should produce unique and original content for your website, yet the strongest reason is to truly differentiate yourself from your competitors. Let’s forget about search engines for a moment. Why in the world would you want to put out content, or anything on your website, which is exactly the same as your competitors? We know you’re much better than that, and you know it too.
Contact Us at DASH-SEO for Unique, Original Content Production
If you’re tired of your current content strategy and want content which actually converts users into customers; contact us using the form below. We’ll be sure to respond to your inquiry within one business day and determine how we can best be of assistance in your future success. We look forward to hearing from you soon!