Why Does SEO Take So Long?
This question is commonly asked amongst potential clients and our answer is simple: SEO doesn’t take long, you’re just impatient. SEO is a process, similar to any other business venture. Anything worthwhile is worth waiting for. This concept applies to food, relationships, goals, etc… In today’s “insta-culture”, if results aren’t developing within the first few weeks, many people will consider it a failure and move onto the next project. This is extremely unbecoming and will ultimately be the downfall of society if we all continue on this path. With that being said, let’s focus on the positives of SEO throughout this post and dive into why SEO doesn’t actually take that long when all aspects are considered. Enjoy!
The Reason SEO Takes Longer than PPC
With a PPC (pay-per-click) campaign, you can have your website be showcased in search results within just a few hours in some cases if you’re rapidly approved by Google. The downside to this is you’re going to have to pay for it every single time someone clicks on your ad. Additionally, did you notice how we said “ad”? Yes, that’s right. Your search engine result page will have a small notification stating your site is an ad amongst the organic search results. With more and more people using ad-blockers and also just being turned off by ads in general, you may want to reconsider your approach when it comes to digital marketing if PPC is your intended bread & butter.
SEO takes time, investment, and commitment. We can’t tell you how many people have told us how they started an SEO campaign within their own company, only to have it fail when everyone involved became distracted with other things and ultimately let it go. SEO is heavily involved when done correctly. This means you’ll be spending time doing keyword research, content production, backlink acquisition, and on-site optimizations. The nuanced details are often overlooked by people not as familiar with SEO as us here at DASH-SEO. This is okay. You’re not the experts, we are. We’re probably not experts in your field of business either, and that’s okay. We want to help you with your SEO and you help us with your commitment to an SEO agreement. We’ll both come out on top and develop a great business relationship where we can count on each other throughout the coming years.
SEO Requires Commitment from Everyone Involved
When we mention commitment, some potential clients may be scared away. We don’t want those types of clients. We want clients who are fully committed and ready to go. Are you one of those businesses? Great! We want to hear from you. SEO takes commitment from our team and your team to truly shine. This means we may have a PR deadline we need to meet for a great backlink opportunity. Your team should be able to supply us with some pertinent information in due time so we can secure this opportunity and improve your website’s domain authority. This is just one of the many examples of how our team and your team can work together for the greater good and have your business flourishing within search engines.
Most websites are slow and dilapidated in the eyes of Google’s search engine robots. This isn’t your fault. Most web developers don’t create websites with SEO in mind. This is where we can come in to help optimize your site not only for search engine robots, but also for your users. Many consumers mention how user-experience is very important when researching a company to purchase a product or service from. If your site is slow, confusing, and ultimately a burden to the user; they’re going to take their business elsewhere. Let us help you avoid this situation and have your website visitors convert into paying customers over time.
Consistent Content Creation
Consistency is key when it comes to content creation. Without consistent refreshing of your website, Google will most likely believe you’re ignoring your website. You have to ask yourself: “Why would Google reward your website who publishes a new piece of content once per month, when your competitor is publishing three quality content pieces three times per week?”. That’s right, they won’t reward you, they’ll reward your competitor! Google wants fresh, exciting, engaging content produced on a regular basis. Let us help you feed the search engine robots what they want with consistent, high-quality content production from our team here at DASH-SEO.
High-Quality Backlink Acquisition
It’s very difficult to rank highly on search engines without acquiring high-quality backlinks on a consistent basis. We utilize many different methodologies to best acquire relevant, niche-oriented, high domain authority backlinks for your website. This signals to Google you’re developing relationships amongst other websites as they mention your website with a dofollow backlink. It’s basically a “nod of approval” in Google’s eyes. This “nod of approval” will help your website move up the rankings to the first page search results and will ideally allow you to attract more website visitors who will then ideally convert to paying customers.
CRO (Conversion Rate Optimization) is a great tool within the SEO toolset for your website. Various CRO techniques consist of everything from heat-mapping to A/B testing, and we love to identify problem areas across your website and resolve them efficiently and effectively.
SEO is an Investment in Your Future Success
SEO takes some time, yet it’s certainly worth the wait. You can expect most SEO campaigns to generate results within about six to nine months depending on the competitiveness of the niche and your budget. Obviously, if you’re able to commit more resources to your SEO campaign, the results will be quicker. If you’re in an ultra-competitive niche, we’d recommend you evaluate your options and we’ll be able to set expectations accordingly.
Don’t Trust SEO Agencies Who Promise Overnight Results
This should go without saying, but if an SEO agency promises something which seems too good to be true, it most likely is. Don’t fall for SEO agencies who promise overnight results where they can “have you ranking for hundreds of keywords within 30 days!”. They may be able to do just that, yet it may come at the cost of having your website penalized by Google and deindexed. This would not be ideal for your business and may end up costing you a great sum of money. You’ll want to ensure you’re researching every SEO agency you come in contact with and ask the right questions along the way. If any of the potential groups you’re receiving proposals from promise phenomenal results in a very short period of time, walk away. It’s simply not worth jeopardizing your website, especially if your website is already making a decent amount of money for your business.
SEO Doesn’t Take Long, You’re Just Impatient 😉
Again, to point out the obvious amongst today’s society: SEO doesn’t take long, you’re just impatient if you believe it does take long. All great success is achieved through consistent effort and commitment to the task at hand. You can’t expect to develop six-pack abs after working out a few days per week for a month. The same concept applies to SEO. You need to work on it consistently for several months before you begin to see great results.
Contact Us for SEO Services You Can Count On
If you’re curious about starting an SEO campaign for your website with DASH-SEO, you’ll want to learn more about all we have to offer by filling out the form below. We’ll be sure to respond to your message within one business day. We look forward to hearing from you soon and we’re eager to begin working together to help your business thrive and grow!