“Why is Search Engine Optimization important?” you may ask. SEO is something which is often discussed amongst the best and brightest companies, yet it may be placed on the back-burner from time to time. In this post, we’ll be focusing on why SEO should be at the forefront of your marketing strategy and explain how it can ultimately become one of the best lead-generation tools for your company across the entire digital marketing spectrum. Read on to discover more about SEO, it’s benefits, and why your company should contact us to see how we can best align our services with your vision and goals!
SEO is Important for Many Reasons
SEO is crucial for your online success. Without SEO, you may run into the problem of being surpassed by your competitors who have already begun their SEO strategy well before you have. There’s not a better time to start than now, so don’t be afraid to hit the ground running.
Your Competitors are Most Likely Using SEO to Succeed
If you’ve noticed your competitors within your niche always seeming to rank on the first page for desirable keywords, they’re most likely implementing some type of SEO strategy. The value in SEO is felt throughout nearly every single business niche, and yours is most likely included within the ecosphere of SEO. Don’t let your competitors overtake your niche in the search engine result pages. Do something about your competitors and contact us to help you overtake them within search engines.
A Better User Experience
SEO is not only focused on providing the best experience for search engine robots, it;’s also about providing the best experience for your actual users who visit your website. Without a great user experience, you can have thousands upon thousands of daily visitors; and they may not convert due to the fact your site isn’t built correctly. This is a problem we focus on wholeheartedly here at DASH-SEO. We want your users to recognize just how amazing your company truly is, and with fantastic CRO (conversion rate optimization) from our in-house team, you’ll know you’re receiving the best of the best strategies.
SEO is an Evergreen Investment into Your Business
The beautiful thing about SEO is you’re able to keep all of the work involved. Whether it’s the on-site optimizations we make to your site to improve performance. The high-quality, unique content we produce every month to increase your organic traffic. Even the high domain authority backlinks we acquire through a variety of methods every month. All of these belong to YOU, even if we end up not working together after some time. With any other digital marketing strategy, you’ll inevitably end up paying for, and losing, all of the hard work involved.
PPC campaigns virtually “shut off” once you stop paying for them. Social media campaigns are “here today, gone tomorrow” once the tweets are lost in the giant mix of other accounts tweeting every minute. With this in mind, SEO is an everlasting investment into your business which can be repurposed throughout the following years.
SEO is One of the Lowest-Cost Methods to Acquire New Business
We all know digital marketing tends to be much cheaper than traditional marketing due to the fact you’re able to see exactly how much ROI you’re receiving via various analytics tools. With SEO, you’re effectively able to reduce your long-term costs to very little, if nothing at all; if the SEO strategy is set forth correctly. What we mean by this is six months of SEO work may end up bringing in revenue for three straight years if you knock it out of the park. We’ve had multiple clients where we’ve created some excellent content which continually produced sales for many years after it was published. Name a single other digital marketing strategy which can do it. Read this guide from HubSpot on why SEO is such a great strategy for much more affordable customer acquisition costs.
SEO Helps Increase Revenue While Increasing ROI
As mentioned above, the typical ROI on an SEO campaign is much stronger than other digital marketing strategies. We all want increased revenues when it comes to any marketing strategy. With SEO, you may very well find yourself experiencing exponentially increased ROI, while not having to chase down each and every customer. SEO brings the customers to you in one fell swoop.
Choose DASH-SEO for Your SEO Campaigns, Today!
If you’ve been searching for an SEO agency who has your back every step of the way, you’ve come to the right place! Learn more about how your website is doing by filling out the contact form below for an SEO audit. We’ll be sure to have it sent back to you within one business day. We look forward to hearing from you soon!