Everyone Needs Marketing and Everyone Needs SEO
As most business owners realize, unless their product is one of the ultimate bests out there in their respective niche, there will be a need for marketing of some sort. SEO is defined as search engine optimization, yet at its essence, it’s a marketing tool. Through optimizing one’s website, we’re able to successfully increase visibility which in turn increases the CTR (click-through-rate), ultimately leading to an increase number of organic visitors from search engines. Altogether, this grand effort provides a number of high user-internet focused individuals accessing and browsing your website with the purpose of contacting you about your service or converting as a customer for your product offerings. Read on to learn why SEO can truly be applied to any niche and why we at DASH-SEO believe in the power of search engine optimization so strongly.
How Can SEO Be Applied to Your Niche?
As long as you have a website within your niche, we’ll be able to help you rank for a wide range of keywords and search queries you’re targeting. Every business wants to sell more products, increase their number of inquiries, promote their overall brand awareness, etc…; so why not utilize one of the best online marketing tools available? SEO has the power to truly transform your company into an online powerhouse when performed correctly. There are many aspects of an excellent SEO strategy, yet the top three are as follows:
On-Site SEO is a crucial first step for any excellent SEO strategy. There are a multitude of benefits to performing on-site SEO from the start as it provides a phenomenal foundation for future success when you do begging creating content on a regular basis and acquiring backlinks over time. Some commonly performed on-site optimizations consist of everything from image optimization, minimization of code across the site to reduce server latency, and incorporating the right keywords throughout your site’s meta. All of these Optimizations may seem to be a small piece of he puzzle, yet they can improve your site’s organic rankings exponentially when paired with content creation and link acquisition.
Producing fresh, engaging content on a regular basis will provide you with a number of opportunities to rank for a large number of organic keywords over time. Through this increase in organic rankings, there are also a wide range of LSI (latent semantic indexing) keywords you may rank for. LSI keywords are the equivalent of synonyms for the main keywords you’re ranking for. When there are a large number of variants derived from your standard, organic keywords; you’ll experience an exponentially higher amount of organic traffic you would’ve never guessed you’d acquire. This is the “snowball effect” of SEO where previous efforts are compounded over time with the current efforts of your ongoing SEO strategy. As the snowball becomes bigger and bigger, there’s a large amount of traffic surely headed your way.
Links are one of the most important part of building up your domain authority and increasing your organic rankings. Link acquisition can be performed organically in the sense the links are acquired through simply ranking for a wide range of low keyword difficulty keywords, then when someone encounters your content organically on the SERPs (search engine result pages), they’ll reference your site upon theirs. This is the best way to acquire backlinks as it requires virtually no effort in your part once the content you’ve created is published; yet it’s not always this easy. It’s important to be proactive when creating a link building strategy. This can be as simple as performing extensive outreach when your content is published to prospective publishers and editors of websites. You’ll most likely be impressed by the response if your content is of value to their users. Another great way to acquire links is to build upon existing content using the “skyscraper method”. This content examines content which is already ranking quite high on search engines and proceeds to produce better content. Once the further researched, well written, additionally optimized piece of content is published; you reach out to the sites linking to the lesser value content and mention how yours is miles beyond the competing content. More often than not, you’ll find the sites you reach out to are happy to replace the competition’s link with a link to your site. It’s a beautifully simple way to acquire links at a massive scale when executed properly with amazing content.
Choosing SEO Over Other Online Marketing Initiatives
When selecting SEO over other online marketing initiatives, you’re investing in a long-haul process where one should not expect results overnight. Quality SEO takes time, energy, and effort. If you would like to see higher-cost per acquisition, overnight results; choose PPC (pay-per-click) advertising, as this will allow you to appear at the top of search engines in a matter of seconds once the ad is approved. However, heed warning as many users online steer clear of ads due to the simple fact they’re an ad. With SEO, you build trust amongst your potential users by being one of the first results they encounter when searching for your product or service. If you’d like to learn more about how we can help your SEO for your website, feel free to fill out the form below for a complimentary SEO audit and we’ll be sure to respond to your inquiry as soon as possible. We look forward to hearing from you soon and are excited to begin implementing excellent, digital strategies which will yield tangible, real-world results for your business.