Content is King
“Content is King ” is the phrase which is often echoed within the world of SEO and digital marketing. There’s a great reason for this as well. Without content, search engine robots from various search engines such as Google, Bing, and Yahoo cannot understand what your site is really about. Let’s explore why content is so important for any website and how content can be a true revenue generator for your business’ online presence.
Without Content, Google Cannot Rank Your Site
As stated above, without content, Google doesn’t have much to go off of. Think of content on your website as the spoken word with which you provide solutions to users searching for answers to their problems. Content is one of the best ways to complete this process. Without content, you run the risk of not only alienating your user base (they’ll probably wonder if the site is actually real), you’ll also run the risk of not having anything to provide search engine robots to crawl on a daily basis. With our content production methods, you’ll be able to climb above the competition and provide true value to both your user base and search engine robots.
Different demographics require different messaging, and with our content production plans, you’ll find we cater to a wide variety of customer demographics while still maintaining your brand’s messaging and solutions every step of the way. We’ll ask you for your understanding of your demographic, and we’ll apply our digital marketing and SEO expertise to determine the best path forward.
Keyword research is paramount to any great SEO campaign. Without keyword research, you’re throwing spaghetti at a wall and hoping some of it will stick. We want you to have precision and proper guidance throughout our relationship working together. Keyword research allows us to identify unique areas of opportunity your competition may not be targeting, and we’ll be able to help you enter the specified sub-niche with ease over time.
Consistent Content Production
Consistency is key in anything in life. Whether it be exercise, business, or even daily habits; when you’re consistent, fantastic results occur. With our content production plans, we emphasize consistency every step of the way. This is why we offer SEO packages with a specified quantity of content every month to allow you to select the right option for your business’ growth. When you have consistent content production, you’ll often experience the “snowball effect” where the previous efforts are compounded upon each other.
Quality Content Production
Consistency is great, yet quality is equally important. Without quality content, your users and search engine robots will not be interested in what you have to offer. You can produce 100 pieces of content per day, yet if they’re poorly constructed and written, good luck on seeing that content rank appropriately over time. With every piece of content we produce for our clients, we always place a strong focus on quality.
Long-Form Content is Key
Long-form content tends to rank higher than short-form content. The reason for this? Long-form content has more for Google to comprehend. With this, Google may determine your content matches up with additional search queries and keywords users are searching for. Thus, in some cases, you’ll be able to rank for several hundred more keywords and keyphrases than you would if your content was half the length. Now, with this being said, it’s important to be clear and concise in content production. You should never write for writing’s sake. If the message is clear and concise with only 1,000 words, great. If you later discover you can add an additional 800 words to the post to make it a total of 1,800 words, awesome. You just enhanced your content with further research and subsequently transformed it into long-form content.
Creating Awareness for Your Brand
Content not only helps your site rank higher on search engines, it also helps further your brand awareness. Someone may be searching for a somewhat related search query, and stumble upon your site by accident. This is the beauty of SEO in action. When you’re naturally discovered by users who are interested in your products or services. Content allows your brand to reach higher levels organically through user discovery within search engines.
Focusing On Content Which Converts Users Into Customers
Focusing on content which actually converse with users is so important for your website’s performance. Yes, it’s great to write content which is produced from a place of natural interest and passion, yet it’s also vital for your content to target users through the keywords and key prices they’re searching for. We’ll help identify these specific areas and have you ranking for excellent keywords which help propel your business forward, year-over-year.
Contact Us to Explore Our Content Production Capabilities
Feel free to contact us using the form below and we’ll be sure to respond to your message within one business day. We look forward to hearing from you soon and we’re eager to begin implementing a successful content production plan across your business’ website!