What is CRO (Conversion-Rate-Optimization)?
CRO is quite simply Conversion-Rate-Optimization. Now, you may be thinking “What is Conversion-Rate-Optimization”? Great question! Essentially, CRO is when you examine, analyze, and optimize pre-existing traffic and determine the best course of action to produce the most engagement out of said traffic. Let’s say you have 10,000 visitors per month, yet only 1% of your 10,000 visitors convert on average. How amazing would it be if you could instead convert 2.5% of your 10,000 visitors on average? Awesome, right? We think so too! This increase in conversion rate could be a true game changer for our business. With the right processes in place, we can make this a reality for your business over time through a wide variety of strategies and techniques to best utilize your sources of traffic.
How We Can Improve Your CRO
As mentioned above, we have a few different techniques and strategies we like to utilize on a consistent basis here at DASH-SEO when it comes to improving our clients’ CRO. Let’s explore what those consist of and how we can allow your website to be the best it can be.
Heat-mapping is the process of tracking mouse movement patterns as users enter your site and then analyzing the areas of your site (typically areas of white space) to best determine if we should have additional CTA (call-to-action) buttons within said space. This can prove to be extremely valuable. More often than not, your users just need a nudge in the right direction to make the decision to choose you as their provider of a product or service. A prominent call-to-action button can be just what you need to vastly improve your overall conversion rate overnight in some cases.
A/B testing is at the heart of every decision we make here at DASH-SEO when we embark on optimizing your business to the highest degree possible. With A/B testing, we’re able to determine exactly what works and what does not work. With this valuable data, we can then replicate the success of one area of your website across the entire website. It could be something as simple as modifying the messaging for a select group of users and seeing how the new messaging resonates with them over the course of a few weeks. Additionally, it could be something as advanced as promoting different services or products to users based on their geo-IP parameters and determining which products or services best resonate with users in select regions of the world. All in all, A/B testing is very helpful with CRO.
Have you ever wondered why a user may land on your homepage, but then go to three other seemingly random pages before dropping off your site entirely? If so, we can help determine exactly why. With user-flow diagnostics, we’re able to understand what prompted the user to initially visit your site, what kept them on your site, and what caused them to fall off your site if they did not choose to convert. User-flow diagnostics is an extremely valuable tool within the CRO process and we’ve found tremendous success when implementing it for our clients,
CTA (Call-to-Action) Integration
CTA integration throughout your site can truly yield fantastic results in most cases. Without proper implementation and integration of CTAs, you run the risk of missing out on the chain of guiding your users to the finish line. CTAs come in many forms (buttons, messaging, pop-ups, etc…). We know they’ll be an instrumental part of your CRO success.
Contact Us to See CRO in Action
If you’re interested in learning more about how we can help your website improve its CRO, feel free to contact us using the form below. We look forward to hearing from you soon and we’re very eager to begin optimizing your site to its fullest performance potential!