On-Site is the Key to Success
On-site SEO has the ability to elevate your site above your competition. Everyone appreciates a properly functioning site, right? With on-site optimizations, you’re able to see the functionality of your site turn into true conversions in the form of inquiries, sales, and engagement. Let’s explore how we can help your site achieve an efficient and effective on-site optimization strategy with the help of our team of SEO experts.
Without Proper On-Site SEO, It’s 1-Step Forward, 2-Steps Backward
Just like anything else in life, if you’re not covering all bases of a strategy leading to a goal, you’re going to find yourself jumping one step forward, two steps backward. The same is true with an SEO strategy. If your on-site SEO strategy is lackluster, you run the risk of not being able to truly maximize the potential of your quality content and backlinks. Taking care of your on-site SEO strategy from the beginning with our expertise is a great first step in seeing success with your business’ website.
Implementing Correct Site Hierarchy
Correct site hierarchy is crucial to the on-site flow and functionality. Without a correct hierarchy, both search engine robots and users will have difficulty determining the natural flow and rhythm of your website. A correct site hierarchy is more than just tossing up some pages on a navigation bar and hoping for the best. With our help, you’ll be able to effectively increase your search engine robot’s crawl budget while simultaneously reducing bloat along the way. This proper hierarchy can be the difference between mild success and maximum success. Let’s do things the right way from the onset of your SEO efforts.
Optimizing Your Site to Reduce Load Time
If your load time is longer than a second or two, you may not only run the risk of alienating users, you may also run the risk of reducing your chances of ranking for the organic keywords you’re specifically targeting. In internet time, two seconds is a long time. If we can optimize your site to become more efficient through on-site optimizations, you’ll not only benefit from a better user-experience, your site will be treated with greater respect from the likes of Google, Yahoo, and Bing. A fast-loading site is great for every party involved (you, your users, & search engines). We’ll help you achieve this goal with ease.
Ensuring Images are the Right File Size
When we refer to compressing images, we’re not referring to the dimensions of the image itself; we’re referring to the image file size. To the naked eye, an image which is 4.5mb versus 1mb is indistinguishable from one another. To a search engine robot, it’s noticeable. If you can reduce the total file size through image optimization, search engine robots will appreciate this aspect of your site’s images. In turn, they’ll reward you through higher organic rankings for making their jobs easier (smaller file sizes are easier to process and index). It’s quite simply all about making the search engine robot’s job the easiest it can be, and then being rewarded for doing so in the form of increased organic rankings.
Proper Headers Throughout Content
Headers are very important for distinguishing the difference between what’s very important, an H1, and what’s not particularly important, an H3. Below is a demonstration of the most commonly used headers:
As you can see, there’s not only a stylistic change, there’s also a change in perception of importance for search engine robots who crawl your content. Choosing the right headers can help your content rank as it should.
Title tags are what you see first when you’re searching for various answers or solutions to your questions or problems online. A title tag is a great descriptor to not only search engine robots, but also for the user themselves to see if what you’re providing is worth clicking on.
Meta descriptions are useful for persuading both users and search engine robots a bit further to engage with the content on your website. With the right meta description, you’re not only persuading search engine robots to rank your content higher and higher organically, you’re also persuading your user base to click through to your website.
Featured snippets typically appear in the following format:
•Featured Snippet Answer #1
•Featured Snippet Answer #2
•Featured Snippet Answer #3
This process of breaking down key information for a certain search query will allow search engine robots to present your page as the source of information users should click on for fast answers and solutions.
Resolving 404s with Redirects
When you have 404s (dead pages) on your website with no redirect, you run the risk of turning off search engine robots when they’re attempting to index your pages within their search engine. Additionally, your users will not appreciate running into 404s if they believe they’ve finally found their solution, and “bam!”, hit with another 404 error. This is essentially having a digital door slammed in your face where there’s no longer any content hosted on the site, where there once was at one point in time.
Internal Linking Strategy
An internal linking strategy is crucial to keeping both search engine robots and users engaged and active within your site. Here’s an example of an internal link pointing to our pricing page. Internal links also allow your site to pass on “link equity” from a page with lots of traffic and links, to a page which may not have any initial traffic or links. This strategy will help spread the wealth of your site amongst your other pages and posts.
Consistent Sitewide Audits
Conducting a sitewide audit will help you identify internal issues, before they become external issues. You’ll surely want to identify and resolve the broken button on your checkout page before you realize hundreds of customers can’t checkout successfully, right? Yeah, we thought so. A sitewide audit once every quarter can be exactly what you need to ensure your on-site optimization is running at peak performance.
Contact Us to See What We Can Do for Your Site Today!
If you’re searching for SEO experts who can help you overcome some of your toughest digital marketing challenges, you’ll want to contact them using the form below. We’ll be sure to respond to your message within one business day. We look forward to hearing from you soon!