SEO for Accountants: Our Guide
Accounting is an extremely competitive business field, and with the onset of digital marketing as a main tool of your competitors, you’re going to want to utilize one of the best tools for digital marketing; Search Engine Optimization. Through our search engine optimization methodologies, we’ll be able to optimize your website so it’s operating at peak performance, very similarly to how you help your clients with their accounting needs. The main components of our SEO strategy for your accounting firm will consist of on-site optimizations, content creation, backlink acquisition, and CRO (conversion-rate-optimization). All of these facets of SEO will ultimately lead to your future success as an accounting firm utilizing DASH-SEO’s excellent search engine optimization. Read on to learn more about how we can help your accounting firm and if you’d like an SEO audit of your site, feel free to use the form below and we’ll be sure to have an SEO audit sent back to you within 24 hours.
What is SEO for Accountants & How Does It Work?
We’re so glad you asked! SEO for accountants requires a clear understanding of the accounting industry, SEO factors, and also how your core client demographic searches for solutions when it comes to their accounting needs. Search Engine optimization, in a nutshell, is when your website is optimized for search engine robots, typically from Google, to make their jobs easier.
How Do We Make Search Engine Robots’ Jobs Easier?
We start by analyzing the baseline, foundational aspects of your website’s SEO performance. Without a strong foundation of great SEO, your site will constantly take one step forward, two steps backwards. It’s similar to building a house. Without factoring in and resolving the foundational on-site issues (mainly related to page speed and user-experience), you run the risk of always being behind your competitors. We don’t want that, right? Right!
Creating Custom Content for Your Accounting Website
With our SEO strategies, we’re focused on providing true value to your website users. How we go about doing this is by crafting content which has their “user-intent” in mind, every step of the way. We perform thorough keyword research prior to creating content and always tailor the content we produce for your site to your specific tone, objectives, and style. We never use “content libraries” as some other SEO agencies use. This is due to the fact Google knows what is duplicate content and what is not duplicate content. Google hates duplicate content, so we always ensure your content is your content. Why be the same as everyone else with the same content? We at DASH-SEO know the importance of standing out and being unique with content while simultaneously catering to the needs of your users.
Backlink Acquisition for Your Accounting Website
Acquiring backlinks for your accounting website will help establish it as a true, key player within your niche, amongst your competitors. When we at DASH-SEO build links to help power up your site’s domain authority, we perform the linkbuilding efforts at scale. What this means is we use the content we create to persuade websites to link to the highly valuable, evergreen content pieces we produce for our valued clients. Through these scalable efforts, we’ve been able to achieve consistent, high-ranking results for our clients.
One of our favorite link building methods is the “skyscraper method”. It basically consists of gaining inspiration from the top three search results for your desired keyword and producing a better researched and better written piece of content to appeal to your user base. From there, we’ll perform outreach to websites who are linking to your competitors’ domains and subsequently request those linking websites link to your website instead of your competitors. 90% of the time, this method is extremely effective. Other websites want their users to have the best information possible. So they’re naturally incentivized to link to your accounting firm’s website due to the fact the content we’ve produced is the best available.
CRO (Conversion Rate Optimization) for Your Accounting Firm’s Website
CRO is such a valuable method to ensure when visitors visit your website, they’re converting at the highest possible level. We experiment with A/B test variants where we’ll alternate certain messaging, color patterns, placements of clickable elements; etc… to best determine which variant is the top performer. From there, we’ll incorporate heat mapping software to see where users are lingering on the site and determine if we can add a call-to-action button of some sort to further improve conversion rates. Overall, your site will most likely become the conversion powerhouse you’ve always wanted it to be after all of the above steps of our SEO implementation plan have been completed.
Start Growing Your Accounting Firm with the Help of DASH-SEO
Our core values here at DASH-SEO consist of increasing your ROI; plain and simple. While SEO is not an overnight marketing solution, with patience and persistence, the work involved will more than pay for itself over the long-run and become an integral part of your digital marketing campaign suite. Feel free to contact us using the form below to begin the process of learning more about how we can help you and your accounting firm reach new heights with our excellent SEO for accountants. We look forward to hearing from you soon and we’re eager to showcase how we can help your business become an even greater success!