Banks are nearing a new era where there are many modern aspects incorporated into one of the oldest industries in the entire world: finance. Finance, and banking as a whole, has been revolutionized over the past few decades and with this revolution, there are many new players in the game. Are you going to let your competition surpass you when it comes to reaching the right digital audience via search engines? We didn’t think so. With that being said, let’s explore how SEO for banks can help your banking institution rise above the competition and become a dominant force within your selected industry of banking.
How Do We Help Your Website with SEO for Banks?
Your website is the pathway to allowing users searching for solutions to be presented with a number of different financial products. Your financial products have the ability to change lives for the better. We know this, you know this, but do your potential customers know this? With SEO for banks, they’ll be able to see what your organization has to offer when they come across your website in a high-ranking position after they search for a specific keyword or key phrase. Sounds amazing, right? We can help you achieve this goal in due time with our excellent SEO strategies set forth with both your organization’s values and goals in mind, while simultaneously aligned with your ideal customer personas.
How Does SEO for Banks Differ from Standard SEO?
SEO for banks has a meticulous and concise approach when compared to other industries. We’re able to balance regulatory compliance and specific marketing strategies to allow you the greatest level of customer reach, while maintaining compliance with governing bodies. We understand the in-depth process marketing materials sometimes require in the banking industry, and we’ve been able to successfully streamline these processes to allow quality content to be produced at scale.
Maintaining regulatory compliance across governing bodies is of the utmost importance. Without maintaining the right level of compliance, you run the risk of regulatory intervention. We’ve certainly heard stories about how marketing materials may toe the line of what’s acceptable, and what’s unacceptable from a regulatory standpoint. Rest assured, our team of dedicated SEO experts at DASH-SEO are able to discern what’s the right path to pursue, and which path we should avoid to prevent a problem from occurring later down the road.
Specific Marketing Strategies
The specific marketing strategies surrounding SEO for banks can be summarized by focusing on the on-site experience, producing quality content at scale, acquiring quality backlinks from relevant sites, and performing CRO to further convert the newly generated organic traffic. It’s tedious work, yet our team of SEO experts have been able to accomplish some seriously fantastic results!
Targeting the Right Customers for Your Specific Bank
Promoting your banking institution to the right customers is crucial for any level of success. Some digital marketing agencies take the “throw spaghetti on a wall” approach, and then see what sticks. Here at DASH-SEO, every marketing decision we make in conjunction with your team of financial experts has a true plan behind it.
SEO for Credit Unions
SEO for credit unions requires a personal, welcoming touch to allow the local residents you serve to feel comfortable with marketing strategies. The relationships built amongst credit union customers can span generations, so we want to ensure those relationships continue to thrive for many decades to come.
SEO for Local Banks
Local banking requires a similar level of heart and warmth behind the marketing messaging. Nobody wants to engage with a local bank which only cares about their bottom line. The SEO marketing strategies we employ here at DASH-SEO are able to not only make your furniture customers feel right about their decision to bank with you, they also help your local bank expand into a larger financial institution.
SEO for Regional Banks
Regional banks cover a larger ground. With this, comes different digital marketing and SEO strategies which may not be utilized by smaller, local banks. Some of the different services we offer with our regional banking clients consist of ORM (Online Reputation Management), expanded content production programs, and a larger level of output overall to accelerate growth with a subsequently larger budget.
SEO for National Banks
National Banks require a large level of commitment from both our team and the team within said national bank. These SEO and digital marketing strategies have extensive planning, efficiency, and effectiveness to compete with other national banking competitors.
How We Help Your Bank’s Website Perform at Its Highest Level Via SEO
Regardless of where your bank may fall on the spectrum of size, we’re here to help you grow your financial institution to new levels not seen beforehand. How do we do this? We’re glad you asked!
Every excellent SEO strategy starts with proper on-site optimizations. You can have the best content in the world, the best links in the world, yet if your site is slow-loading and does not have the right user-experience measures set up; you’re going to see a very high bounce-rate. Thankfully, we’re here to ensure that does not happen! Our on-site optimization efforts always start with a focus on speed and user-experience. As long as we’ve significantly improved page speed loading time, and have also improved the ease of navigation for both search engine robots and true users; we’ve done our jobs well.
Keyword research is paramount to success. We always start off with locating “low-hanging fruit” keywords (low keyword-difficulty, high monthly search volume) to develop your banking site’s domain rating and subsequent ranking ability. Once we’ve been able to schedule out content for the first three months with some awesome keywords we know you’ll rank for quickly, we’ll then go after the mid-level and difficult keywords which will truly help move the revenue needle in the right direction.
Content creation is key to any SEO effort. Without content, there’s really nothing search engines such as Google can rank your site for. As we begin to ramp up our SEO efforts with your bank, you’ll begin to notice the positive effect consistent content production has on your site’s organic performance. Consistent, quality content at scale can truly do wonders for the progress of your bank’s website.
Backlinks fuel the organic rankings of every website. The differences between some backlinks and others consist of if they’re nofollow or dofollow, relevant or irrelevant, and genuinely acquired through various outreach efforts. At DASH-SEO, we always secure our clients’ backlinks through tried and true, well-tested methodologies. One of our favorite methods is the “Skyscraper Method”. Feel free to look it up to learn more about how we perform the skyscraper method at-scale.
Optimizing the newly acquired organic traffic is where CRO comes into play. CRO can do a whole lot of good to increase your conversion rate from say 1% to 2.5%. This mere incremental increase in conversion could be a ton of extra revenue, depending on various factors with your LTV (lifetime value) of your customer base.
Contact Us Today to Learn More About How DASH-SEO Can Help Your Bank, Today!
If you’re curious about where your bank stands amongst your competitors and you’d like to begin the conversation with a complimentary SEO audit, feel free to fill in your information using the form below. We’ll be sure to respond to your inquiry within one business day if it’s deemed to be a good fit. We look forward to hearing from you soon!