SEO for Veterinarians: Our Guide to Help All of the Furry Friends!
As a veterinarian, you’re always focused on providing the best services for your patients, the furry, fuzzy friends of this big, beautiful world. The only problem is, what if you have more time than friendly, fuzzy clients? We’re here to help you fill in the gaps throughout your day and drive more tail wags, meows, and oinks into the office so you can best showcase your skills to the community you’re a part of. Read on to learn more about how the team at DASH-SEO can help your veterinarian practice thrive and grow through the power of search engine optimization!
How SEO Helps Your Veterinarian Practice Grow
When people search for “vet care near me”, “best veterinarian [city]”, “emergency vet near me”, etc…, they’re searching for quality care they can count on. The best leads which arrive via your website are that of the organic nature. Organic leads consist of users discovering your website via a search engine (most commonly Google), and then submitting their information via a contact form, chat feature, or simply calling your veterinarian office. You didn’t pay per lead, so therefore it’s organic. The great thing about SEO is the fact that once you pay the fixed cost for our services, you could receive a thousand new patient inquiries and not pay a single cent more than what you paid the previous month for our SEO services. Our costs are fixed, but the potential is virtually unlimited. With PPC (pay-per-click) advertising, you’re paying per click to your website. This can add up quickly over a short period of time. If you’re seeking out the high growth potential of your practice with a fixed monthly cost, SEO for veterinarians is the way to go.
Veterinarian Keyword Research
Every client we onboard starts off with in-depth keyword research to identify low0-hangin fruit areas of opportunity. When we target the low-hangin fruit keyword within your niche, we’re able to help generate some quick wins to start the momentum of the SEO snowball effect. Our keyword research focuses on good monthly search volume. Low keyword difficulty, and relevance. When you have all three of those factors within your keyword research strategy for your veterinarian practice, you can’t go wrong.
On-Site SEO for Your Veterinarian Website
The on-site experience for both your users and search engine robots is extremely important. How many times have you visited a website and have been presented with a slow-loading site which also happens to have poor UX (user-experience). We all have, and what do we all do? Leave that site!
We don’t want this to happen to your visitors on your website. For this reason, we always place a strong emphasis on optimizing the on-site experience to the best of our ability to help ensure your new organic visitors have the best experience possible. First impressions are so important, and if your site is not up to par with competitors from an onsite perspective, you’re at the risk of losing potential patients.
Veterinarian Focused Content Production
Keeping the content production efforts focused on your niche can provide the opportunity for youth to become a topical authority within the world of veterinary services, care, technology, innovation, etc… Once Google recognizes your authority within the veterinarian niche, you’ll be able to generate naturally acquired backlinks to your site from relevant blogs, websites, newsletters, etc… within the vet niche. That’s when SEO becomes truly powerful for your business.
Backlink Acquisition from Animal-Based, Niche-Focused Websites
As mentioned above, once you’ve established an authority driven presence within the world of vet care, you’ll be able to naturally acquire organic backlinks. Now, how do we help you achieve that level of success? Great question! We have a number of methodical processes to best acquire backlinks within the veterinarian niche to further help your organic rankings and traffic over time. Some of these techniques consist of the skyscraper method, preexisting journalism relationships, broken link building, guest posting, etc… Whichever method we find to be the most effective for you, we’ll surely run with to the fullest extent. We want you to build up your website’s authority as much as possible during the first few months to help compound the growth of the content we produce for your veterinarian website.
Conversion Rate Optimization for Your Newly Acquired Organic Traffic
Once the organic traffic starts to pour in, we’ll start optimizing said traffic to drive conversion rates up, and lower bounce rates. This process of A/B testing, heat-mapping, etc… will ultimately drive up conversion rates exponentially over time. Think of this process as fine-tuning the craft of your SEO for your veterinarian website. Pretty cool, right? We think so too!
Choose DASH-SEO, Your Veterinarian SEO Agency!
If you’re interested in learning more about our SEO for Veterinarian services, you’ll want to fill out our contact form below. We’ll be sure to evaluate your website and determine if it’s a good fit for our team to work with. From there, you can expect a message within one business day to set up an initial consultation. We’ll then conduct an SEO audit to identify the areas which can be improved upon and also provide a solid benchmark of where your organic performance is at right now, and where it could be in the next 12 months. Please feel free to message us any questions you may have and we look forward to hearing from you soon!