Luxury brand marketing requires a different set of marketing strategies than smaller, consumer brands due to the difference in the target audience. Your brand is prestigious, and your marketing should reflect that prestige. The audience you target should dictate how you strategize and implement marketing campaigns. For 2017, there is an even greater emphasis on digital marketing, specifically within mobile searches, traffic, and SEO (Search Engine Optimization). Here are the top marketing strategies for luxury brands:
It’s time to focus on how your website appears on mobile phones and tablets, over how they look on desktops. Mobile searches have overtaken desktop searches on Google, and for luxury brands, a friendly website is even more imperative. Your audience has the latest phones and tablets and many are elusively surfing the internet on these devices. Make sure your mobile site portrays the same elegance that your site does on a desktop computer.
Search Engine Optimization
SEO (Search Engine Optimization) is a digital marketing strategy that grows your website traffic. Through increasing your website’s exposure, SEO will ensure that your website is found for many different kinds of search queries! Luxury brands are on a much higher playing field that consumer brands, and a solid SEO strategy can increase your revenue exponentially. Your competition is doing SEO, so don’t get left behind on the search engine results, and start focusing on more digital marketing strategies.
Similar to SEO, PPC (Pay-Per-Click) advertising can yield huge results. PPC lets you bid on keywords for Google, Yahoo, & Bing. Based on your budget, your ad will show up when a search in performed for one of your targeted keywords. PPC requires a large budget, especially with luxury brands, yet with proper optimization you can optimize that budget to obtain large amounts of revenue. PPC, along with SEO, enhances the process and provides you with a total package that encapsulates best of both worlds.
Proper email marketing provides a strong strategy for lead-development, brand awareness, and conversions. An excellent strategy will entice your customers to enter their email on your site, opting in to receive your newsletters, promotions, news about your brand, and so much more. Email marketing will help convert the leads that have shown previous interest in your brand, which will then lead to a conversion. This principle leads into our next strategy.
Service and Loyalty Incentives
Showing customer appreciation through loyalty incentives is a very effective tool that can grow your brand. This strategy goes hand-in-hand with email marketing. Segmenting purchasers from non-purchaser, you can send catered emails to each segment to provide a personalized experience, enhancing the opportunity to grow your customer base. Membership card printing is a great way to incorporate the exclusivity of a brand or business as well. An excellent marketing strategy will not only seek out new business, but maintain your current customers’ happiness.
Social Media Marketing
Social Media is not going away any time soon, and your customers are using it every single day; so why not use it to your advantage? You can reach potential customers when they are browsing their favorite social media outlet with sponsored ads. You can showcase your brand, product, and/or service in ways that aren’t intrusive and users are used to. You can utilize Social Media to boost your content marketing strategy as well. By promoting new articles, infographics, videos, and photos, you can build a relationship with your customers. Social media is not a hub for mainstream consumers only, it’s a hub for all consumers!
If you are looking for an excellent marketing strategy to grow your luxury brand in 2017, DASH-SEO will perform a complimentary audit of your website. Complete the contact form below and we’ll respond to your request within one business day.