SEO vs. PPC for IVF Centers
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Consultation | Organic lowers cost 35‑55% | Clicks “IVF clinic” $6‑$18 |
| Long‑Term ROI | Treatment & success‑rate pages rank for years | Ads disappear when paused |
| Trust & Empathy | Educational content builds hope & authority | Ads can feel sales‑driven |
| CTR | Higher organic CTR for fertility queries | Ad CTR lower |
| Lead Quality | Content attracts committed couples | Ads broad inquiries |
| Barrier | High rankings tough to outrank | Competitors raise bids |