Intent-driven text ads
Visual awareness campaigns
AI-powered cross-channel
Google Guaranteed badge
The highest-intent campaign type. Your ads appear when someone actively searches for your services: "personal injury lawyer near me," "fee-only financial advisor," "orthopedic surgeon accepting patients." These searchers are ready to take action.
Visual banner ads across Google's network of 2M+ websites. Display campaigns build awareness and support remarketing, keeping your practice top-of-mind while prospects research their options.
Google's AI-powered campaign type that runs ads across Search, Display, YouTube, Gmail, Maps, and Discover, all from a single campaign. PMax uses machine learning to find converting audiences wherever they are.
Google's pay-per-lead ad format for service businesses. LSAs appear at the very top of search results with a "Google Guaranteed" or "Google Screened" badge, building immediate trust. Available for attorneys, financial planners, and select healthcare providers.
DASH-SEO organizes accounts by practice area or service line, not by match type or keyword theme. This gives you granular budget control per service, compliance-specific ad copy per campaign, and clear performance attribution.
Each campaign has its own budget, bid strategy, geographic targeting, and ad schedule. Ad groups contain tightly themed keyword clusters with dedicated ad copy and landing pages. This structure drives higher Quality Scores, lower CPCs, and better conversion rates.
Research, match types, negatives, and ongoing refinement.
Responsive ads reviewed for industry-specific regulations.
Manual CPC, Target CPA, Maximize Conversions · right fit for you.
Forms, calls, appointments · tracked to the keyword level.
Continuous ad copy and landing page testing for improvement.
ROI-focused reports connecting spend to real business outcomes.
Deep links to key pages: practice areas, about, reviews, contact
"Free Consultation" · "20+ Years Experience" · "No Fees Unless We Win"
Click-to-call with tracked phone numbers and call reporting
Show address, map pin, and directions linked to your GBP
Services, neighborhoods, types of cases, insurance accepted
Service pricing for consultations, plans, or packages
Tests run until statistical significance is reached (typically 2–4 weeks depending on traffic volume). Winners become the new control, and a new challenger is introduced. This creates compounding improvement over time.
For regulated industries, every test variant is compliance-reviewed before launch: no shortcuts on ad copy safety.
Google restricts legal ads with additional verification requirements, geographic limitations, and content policies. DASH-SEO manages verification, ensures bar-compliant copy, and avoids prohibited claim language.
HIPAA-compliant tracking, restrictions on medical claims, prescription drug policies, and sensitive health topic limitations. DASH-SEO configures compliant remarketing and avoids triggering policy violations.
SEC/FINRA advertising rules layered on top of Google's financial services policies. No performance guarantees, proper disclaimers, and restricted targeting for investment-related terms.
A 4-location dental group was running Google Ads in-house with broad match keywords, generic ad copy, and no conversion tracking. The engagement restructured the account by location and service, implemented HIPAA-compliant call tracking, wrote compliance-safe ad copy with proper disclaimers, and built dedicated landing pages. Cost per patient acquisition dropped 52%, conversion volume grew 168%, and Quality Scores averaged 8.2.
View More Case Studies →Request a free Google Ads audit and see exactly where your ad spend is being wasted.