Schema & Structured Data | DASH-SEO — Rich Snippets for Regulated Industries
Serving clients across the U.S., Canada, U.K. & Australia
Schema & Structured Data

Tell Google Exactly
What You Are

Schema markup transforms your search listings from plain text into rich results with star ratings, pricing, FAQs, and business details — dramatically increasing click-through rates for regulated practices.
Rich Snippets in Action
✗ Without Schema
yourpractice.com/services
Your Practice Name — Services
We offer a variety of services for our clients. Contact us today to learn more about how we can help you.
✓ With Schema
yourpractice.com/services
Your Practice Name — Board-Certified Specialists
★★★★★ 4.9 (147 reviews)
Serving Austin, TX since 2015 · Board-certified specialists · Accepting new patients · Free initial consultation
📍 Austin, TX · ⏰ Open Mon–Fri 8AM–6PM · 📞 (512) 555-0100
Schema Types
Schema We Implement
Click each schema type to see what it does, what data it includes, and a code preview.

LocalBusiness Schema

The foundation schema for any practice with a physical location. Tells Google your business name, address, phone, hours, and service area — powering map pack and knowledge panel appearances.

  • Business name, address, phone (NAP)
  • Operating hours and special hours
  • Geographic coordinates
  • Service area definition
  • Logo and images
  • Price range and payment accepted
Code Preview (JSON-LD)
// LocalBusiness Schema { "@type": "LocalBusiness", "name": "Your Practice", "address": { "streetAddress": "123 Main St", "addressLocality": "Austin", "addressRegion": "TX" }, "telephone": "(512) 555-0100", "openingHours": "Mo-Fr 08:00-18:00", "aggregateRating": { ... } }

Attorney Schema

Specific schema for law firms and individual attorneys. Extends LocalBusiness with legal-specific properties like practice areas, bar admissions, and professional credentials.

  • Attorney name and credentials
  • Practice areas (structured list)
  • Bar admission details
  • Education and experience
  • Professional associations
  • Case results (compliance-safe)
Code Preview (JSON-LD)
// Attorney Schema { "@type": "Attorney", "name": "Smith & Associates", "knowsAbout": [ "Personal Injury", "Criminal Defense", "Family Law" ], "hasCredential": { "name": "TX Bar #12345" }, "aggregateRating": { ... } }

Physician Schema

Healthcare-specific schema for doctors, dentists, therapists, and medical practices. Includes medical specialties, accepted insurance, and hospital affiliations.

  • Medical specialty and credentials
  • Board certifications
  • Hospital affiliations
  • Accepted insurance plans
  • Available services
  • Appointment booking link
Code Preview (JSON-LD)
// Physician Schema { "@type": "Physician", "name": "Dr. Jane Smith, MD", "medicalSpecialty": "Orthopedics", "hospitalAffiliation": { "name": "Austin Medical Center" }, "availableService": [...], "insuranceAccepted": [...] }

FinancialService Schema

Schema for financial advisors, accounting firms, insurance agencies, and banks. Includes service types, certifications, and regulatory identifiers.

  • Financial service type
  • Certifications (CFP, CPA, CFA)
  • Regulatory registrations
  • Service offerings
  • Fee structure indicators
  • Fiduciary status
Code Preview (JSON-LD)
// FinancialService Schema { "@type": "FinancialService", "name": "Acme Wealth Mgmt", "hasCredential": [ { "name": "CFP®" }, { "name": "SEC RIA" } ], "areaServed": "United States", "knowsAbout": [...] }

FAQPage & HowTo Schema

Schema that enables FAQ rich results and step-by-step how-to snippets directly in search results. Dramatically increases SERP real estate and click-through rates.

  • FAQ accordion rendering in SERPs
  • Expandable question/answer pairs
  • HowTo step-by-step displays
  • People Also Ask targeting
  • Voice search optimization
  • SERP real estate expansion
Code Preview (JSON-LD)
// FAQPage Schema { "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How long does SEO take?", "acceptedAnswer": { "text": "Most clients see results in 3-6 mo..." } }] }

Review / AggregateRating Schema

Schema that displays star ratings and review counts directly in search results. One of the highest-impact schema types for click-through rate improvement.

  • Star rating display in SERPs (★★★★★)
  • Review count shown in snippet
  • Individual review markup
  • Best/worst rating scale
  • Review author attribution
  • Platform-specific review aggregation
Code Preview (JSON-LD)
// AggregateRating Schema { "@type": "AggregateRating", "ratingValue": "4.9", "reviewCount": "147", "bestRating": "5", "worstRating": "1" } // → Displays: ★★★★★ 4.9 (147)

BreadcrumbList Schema

Schema that shows your site's page hierarchy directly in search results, replacing the plain URL with a navigable breadcrumb trail. Improves both CTR and user navigation.

  • Hierarchical page path in SERPs
  • Clickable breadcrumb segments
  • Site structure communication to Google
  • Improved crawl understanding
  • Enhanced user navigation
  • Multi-level depth support
Code Preview (JSON-LD)
// BreadcrumbList Schema { "@type": "BreadcrumbList", "itemListElement": [ { "position": 1, "name": "Home" }, { "position": 2, "name": "Services" }, { "position": 3, "name": "SEO" } ] } // → Home > Services > SEO
By Industry
Schema Tailored to Your Industry
Each industry uses different schema types. We implement the right combination for your practice.
💼

Financial Services

Schema that communicates credentials, fiduciary status, and service offerings to Google — without triggering compliance issues.

FinancialServiceLocalBusinessFAQPageAggregateRatingBreadcrumbList
⚖️

Law Firms

Attorney-specific schema with practice areas, bar admissions, and firm details — all compliant with advertising rules.

AttorneyLegalServiceFAQPageAggregateRatingBreadcrumbList
🏥

Healthcare

Physician and medical practice schema with specialties, insurance, and hospital affiliations — HIPAA-safe implementation.

PhysicianMedicalClinicFAQPageAggregateRatingBreadcrumbList
Implementation
How We Implement Schema
A methodical 4-step process from audit to validation.
1. Audit

Crawl existing schema, identify what's missing, and map opportunities against competitors and industry best practices.

2. Recommend

Prioritized schema roadmap with specific types, page targets, and expected SERP impact for each implementation.

3. Implement

JSON-LD code generation and deployment — either directly in templates, via Google Tag Manager, or through CMS plugins.

4. Validate

Rich Results Test, Schema Validator, and Search Console monitoring to confirm error-free deployment and rich snippet eligibility.

Validation
Rich Results Testing
After implementation, we validate every schema markup using Google's Rich Results Test and Schema.org validator to ensure error-free deployment.

We monitor Search Console's Enhancements report for ongoing schema health — catching errors, warnings, and new opportunities as Google updates its requirements.

For regulated industries, we also verify that schema content aligns with compliance requirements — ensuring star ratings, service descriptions, and credentials are accurately represented without making prohibited claims.

Rich Results Test

search.google.com/test/rich-results
✓ Valid LocalBusiness
✓ Valid AggregateRating
✓ Valid FAQPage (5 questions)
✓ Valid BreadcrumbList
⚠ Warning Review (optional field missing)
✓ Valid Organization
Results
Schema Implementation Case Study
+42%
Click-Through Rate
8
Schema Types Deployed
100%
Rich Results Validated
+28%
Organic Traffic Increase
Healthcare — Multi-Specialty Medical Group

42% CTR Increase from Schema Alone

A multi-specialty medical group had zero structured data. We implemented Physician schema for 12 providers, LocalBusiness for 3 locations, FAQPage for 40+ blog posts, AggregateRating with 200+ reviews, and BreadcrumbList site-wide. Within 3 months, their average CTR increased 42% and organic traffic grew 28% — with no change in rankings. The rich snippets simply made their existing listings more clickable.

View More Case Studies →

Is Your Practice Missing Rich Snippets?

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