Data-driven topic discovery using Ahrefs, Semrush, and Search Console
Organize keywords into pillar/cluster structures for topical authority
12-month content plan aligned with search trends and business goals
Research, write, edit, optimize, and compliance review every piece
On-page optimization, internal linking, schema, and promotion
Track performance, refresh declining content, double down on winners
Every content strategy starts with data. We use Ahrefs, Semrush, Google Keyword Planner, and Search Console to identify the keywords your target audience is actually searching — filtered for relevance, intent, difficulty, and compliance safety.
The backbone of SEO content — 1,500–3,000 word articles targeting specific keywords.
Comprehensive 5,000+ word guides that serve as topic hubs for cluster content.
Gated or ungated long-form content for thought leadership and lead generation.
Updating declining posts with new data, expanded sections, and re-optimization.
Question-targeted content optimized for People Also Ask and featured snippets.
City-specific and market-specific pages targeting local search intent.
Comprehensive 6,000+ word pillar — targets "wealth management"
8 articles
6 articles
7 articles
10 articles
Topics like "how much to save for retirement," "401(k) vs IRA," "retirement income strategies," "Social Security timing" — each linking back to the wealth management pillar. SEC/FINRA-compliant language with proper disclaimers throughout.
Tax-loss harvesting, Roth conversion strategies, capital gains management, year-end tax planning, charitable giving strategies. All content reviewed for compliance with financial advertising regulations.
Wills vs trusts, estate tax planning, beneficiary designations, power of attorney, healthcare directives. Content carefully balances legal and financial topics with proper disclaimers.
Asset allocation, rebalancing, risk tolerance, market volatility, index vs active investing. Zero performance guarantees — all content reviewed against FINRA advertising standards.
| Week | Topic | Type | Target Keyword | Intent |
|---|---|---|---|---|
| Week 1 | How to Choose a Financial Advisor | Pillar | how to choose a financial advisor | Informational |
| Week 1 | Fee-Only vs Commission Advisors | Blog | fee-only vs commission financial advisor | Comparison |
| Week 2 | What Is a Fiduciary Advisor? | Blog | fiduciary financial advisor | Informational |
| Week 2 | Retirement Planning Basics [Refresh] | Refresh | retirement planning basics | Informational |
| Week 3 | Questions to Ask a Financial Advisor | Blog | questions to ask financial advisor | Informational |
| Week 3 | Complete Guide to 401(k) Rollovers | Guide | 401k rollover guide | Transactional |
| Week 4 | RIA vs Broker-Dealer Differences | Blog | RIA vs broker dealer | Comparison |
| Week 4 | Tax-Loss Harvesting Strategies | Blog | tax loss harvesting strategies | Informational |
In regulated industries, content isn't just a marketing asset — it's a compliance liability. A blog post with an implied performance guarantee can trigger a FINRA violation. A healthcare article with unsubstantiated claims risks FTC action. An attorney blog that sounds like specific legal advice can create unauthorized attorney-client relationships.
Our content goes through a multi-stage compliance review before publishing. We catch the issues that generalist agencies miss — because we know what to look for in each industry.
Page-level traffic growth from organic search over time
Target keyword positions tracked weekly for every published piece
Lead form fills, calls, and appointments attributed to content
Featured snippets, PAA, and knowledge panel appearances captured
A multi-practice law firm had 12 generic blog posts and minimal organic traffic. We developed a pillar/cluster strategy targeting 5 practice areas, produced 96 compliance-reviewed articles over 12 months, and built 4 comprehensive pillar pages. Result: 340% organic blog traffic growth, 156 page-one keywords, and 22 featured snippets — driving 48 qualified case inquiries per month from organic content alone.
View More Case Studies →Schedule a consultation and we'll build a custom content strategy for your practice.