SEO vs. PPC for Neurosurgeons
| Benefit | SEO | PPC |
|---|---|---|
| Cost per Surgical Candidate | Organic traffic lowers cost 35‑55% | Clicks “brain surgeon” $10‑$40+ |
| Trust & Credibility | Peer‑reviewed content signals expertise | Ads viewed skeptically |
| Long‑Term ROI | Condition pages rank globally | Ads costly to sustain |
| Lead Quality | Content pre‑screens suitable patients | Ads broad inquiries |
| Barrier | High‑authority rankings formidable | Competitors outbid easily |