How Long Does SEO Take: Our Guide
Some SEO agencies claim they can have you ranking overnight and placed at the #1 position within Google. Stay far away from those self-proclaimed “SEO Experts”, as they’ll most likely be employing shady tactics to provide you with a quick-win. SEO is NOT a short-term marketing plan. Many people believe they can just “do SEO” for three or four months and they’ll be rich. This is absolutely not the case. You should treat SEO as a true investment. The best investments take time, energy, effort, and patience; right? Right! With that being said, let’s dive into exactly how long SEO takes and why.
SEO is Not an Overnight Success, It Does Take Time
As mentioned above, SEO does take time. Just how much time ultimately depends on the competition within your niche. Let’s say you’ve just opened a new insurance agency in New York City. This combination of a difficult niche (insurance) and a very, very popular city (New York City) will make it quite difficult to begin ranking on the first page of search results within Google. You could honestly expect around 6 months to a full year before you begin seeing tangible results within a city and niche such as the aforementioned example.
SEO Takes Approximately 3-6 Months to See Results
Now in other cases, SEO will typically take around 3-6 months to begin seeing inquiries, sales, and first page rankings for a few worthy keywords and key phrases. As you begin to produce content, build links, and continually optimize your site; you’ll find the progression beginning to take palace. This is the beauty of SEO in real-time. Similar to anything in life, the more consistent you’re with your efforts, the better. Search engines appreciate consistency more so than nearly any other digital robot out there. You’ll see your average ranking go from basically non-existent to the fifth page of search results, to the third page of search results, and finally to the coveted first page of search results. It just takes consistency, effort, time, and patience.
Search Engine Optimization is Worth the Wait
Now we know if you’re an impatient person, this may seem to be dreadfully unpleasant; yet SEO is truly worth the wait. As more and more companies begin to realize their actual website is their most important asset, they’re beginning to shift their marketing spend towards SEO. Yes, you can dedicate some of your marketing spend and efforts towards other platforms such as social media groups or paid ads, yet the number one way to ensure you’re able to keep your initial investment within your company’s environment is to begin an SEO strategy. Nobody can ever take away the work you’ve put into your site (provided you continue to pay for hosting and registration fees). With that fact at the top of your mind, now is the time to begin pondering how SEO can help your business grow to new heights within the digital realm.
SEO provides Much Greater ROI in the Long Run
Tye great thing about SEO is the fact the majority of work completed by yourself, an SEO agency, or an SEO consultant is the fact you’re able to keep said work for many years to come. Whether it’s a thorough, in-depth piece of content which can be repurposed across multiple channels for multiple years, or a bevy of high-quality backlinks built through outreach. Even your on-site optimizations can be utilized for much longer than a temporary PPC campaign where your ads disappear as soon as you stop paying. SEO efforts are evergreen most of the time and will last as long as your site is still around. PPC, social media, etc… are not evergreen and will disappear within the masses of “insta-culture”.
Choosing DASH-SEO for Your SEO Campaigns
If you’re interested in exploring how we can help your site reach new levels of success with excellent SEO and digital marketing services, feel free to submit your site for a complimentary SEO audit below. We’ll be sure to have it back to you within 24 hours. We look forward to hearing from you soon!